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-Music (FM) environment influence consumer consumption desireIs it possible that shop music (FM) environment can raise consumer purchase desire? In one shop or supermarket, it can provide soft music (FM) equipment to let consumers can listen soft music or songs in the supermarket or retail shop when the are staying to spend more time shopping and whether soft music facility can be expected to raise customer individual value-added options to the music facility shop in the supermarket ot retail shop.Can the music facilities prolong consumers to stay in the store? It is possible that tempo soft music can influence consumers to stay longer time in restaurants and supermarkets and retail shops. It is possible that the different types of music (FM) in any supemarket, restaurant, retail shop owning music listening facility shopping environment. It will have possible to influence consumers to prolong staying in their shops. For example, one wine selling retail shop has classical music (FM) listening equipment to let consumers to listen when they enter the wine shop, it is possible to cause consumers to choose to buy more expensive wine products. Some researchers indicate when the wine shop owns classical music facility to let all consumers can list classical music when they walk in the wine ship, it can evoke the wine consumers to choose to buy purchasing higher prices wine products in the long term classical music listening environment. Otherwise, in a fitness sport center, musical fir and excite or popular music ( FM) environment can attract fitness sport players' emotion to play and kind of fitness sport facility longer time. Also, in one supermarket, the soft music facilities listening environment can persuade or attract food consumers to spend more time in the mall consuming food or beverage also purchase othe products more easily, due to they will listen soft music to be influenced to choose to prolong staying time in the supermarket. It seems that it has relationship between retail shop's music facility environment and consumer's emotion will be influenced by these different kinds of soft music or songs to raise consumption desire in the supermarket, if some consumers like to proplong to stay longer consuming time in the owning music facility environment's retail shop.In fact, some researchers indicate the owning background music facility selling environment's ship, it can affect consumer decision making, memory, concentration consumption desire. So, classical, jazz soft music facility ought be installed in restaurants, retail shops, restaurants' environment. Otherwise, popular, exciting, noise, pop music facilty ought be installed in fitness sport centers, theme park entertainment parks business places in order to influence fitness sport players or theme park entertainers to prolong playing or entertaining time to feel real sport or entertainment theme park playing machine facility's entertainment enjoyable feeling as well as attracting restaurant or supermarket or retail shop's consumers to proplong their staying time to make consumption decisions. Hence, it seems that music facility environment can raise consumers' consumption desire in possible.-University bookstore atmospheric factors how to influence student's purchase book behavior?

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