Awards

• Short-listed for British Book Awards 2023

Overview

Have you ever seen a competitor get great headlines and thought, 'Hey! Why wasn't that us?' Get insider secrets to find out how to set your business apart and cut through the noise, using media coverage How to prepare your business to become a go-to authority for journalists from day one The end-to-end process of getting media coverage, demystifiedHow to align media relations with your growth strategy and scale coverage Included: An invaluable media relations toolkit with actionable templates, scripts and cheat sheets for transformational results FELICITY COWIE is a media relations troubleshooter for some of the world's leading organisations and former BBC News and Panorama journalist. She's worked on 100,000 story pitches from both sides and now makes her insider secrets available to YOU... ""A must-read for founders. This is truly a game-changing guide"" Eileen Burbidge MBE

Full Product Details

Author:   Felicity Cowie ,  Eileen Burbidge
Publisher:   Practical Inspiration Publishing
Imprint:   Practical Inspiration Publishing
Dimensions:   Width: 14.00cm , Height: 1.60cm , Length: 21.60cm
Weight:   0.306kg
ISBN:  

9781788603393

ISBN 10:   1788603397
Pages:   234
Publication Date:   14 June 2022
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

TABLE OF CONTENTS Foreword by Eileen Burbidge Introduction ‘Why wasn’t that us?’ What is media relations? How can media relations help YOUR business? Chapter 1 You need scrutiny, not ANOTHER strategy Media relations starts in the guts of your business. Can you articulate what you do in 50 words? What are your key business objectives – are there holes and conflicts and how to use holding statements and key lines to take Where’s the proof – case studies What Journalists Think When You Pitch (A-F) Chapter 2 Demystified: How you get media coverage, end to end Journalism is not a dark art. It’s a long-established and hierarchical industry with strict rules and non-negotiable deadlines. The main rules which journalists are bound by: Time The main rules which journalists are bound by: Teamwork A timeline of how the pitching process all works What Journalists Think When You Pitch (G-K) Chapter 3 Business first, story second Never fall in love with your story over your business. Matching your core business objectives to stories Timing is everything: When do YOU want this coverage (and why)? Finding the right journalists What Journalists Think When You Pitch (L-P) Chapter 4 Tomorrow’s chip paper or the feeding frenzy Success! You get your coverage. But this immediately leads to two new challenges. Your coverage is over before it starts, or it accelerates. And you need to plan for both before you start out. Amplifying all media coverage Planning for and coping with intense media interest: For the business owner Planning for and coping with intense media interest: For the business and its wider relationships What Journalists Think When You Pitch (Q-U) Chapter 5 Implementing infallible processes Most businesses don’t know where to put media relations. Embedding tried and tested tools Briefing to recruit the right skills – in house Briefing to recruit the right skills – agency What Journalists Think When You Pitch (V-Z) Media Relations Toolkit How to write a press release with the only template you will ever need How to find the right journalists cheat sheet How to pitch your story to any journalist in 7 steps (with script) Critical housekeeping to avoid knowledge loss and reinventing the wheel/How to store media contacts and coverage How to create a job description/invitation to tender/request for proposal to get the right skills Method to describe your business concisely using a 50 Mighty Words quadrant to check/keep everybody is on the same page through opportunities and risks Key terms Acknowledgements

Reviews

If you are serious about harnessing the real power of media relations for your business and yourself as an entrepreneur thought leader, then Exposure is a must read. Melanie Hawken, founder & ceo, Lionesses of Africa * Lioness Weekender, Lionesses of Africa *

Author Information

Felicity Cowie is a media relations coach who has helped some of the world’s leading organisations gain extensive news coverage. Having been pitched at least 100,000 story ideas as a journalist she has an insider’s view on what breaks through and why. Her mission is to get early-stage businesses media-ready.

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