Overview

Social enterprises (SEs) are growing hybrid and innovative business models seeking to connect social goals with commercial performance to create socio-economic values. Almost 73% of SEs in Australia are small and operate in resource-scarce environments making them vulnerable organisations. Value co-creation, as the collective action of individuals to develop value together, can enable SEs to access the resources that they need to survive, create competitive advantages, and improve their sustainability and performance. Online communities (OCs) enable independent and like-minded individuals to co-create value through collaboration and resource integration in a cost-effective way. Although extant research has studied value co-creation through OCs from different individuals` perspectives in different contexts, little is known about how values are co-created and what values are co-created as the collective action of social entrepreneurs (as the end-users) with each other in OCs. It specifically remains unclear what motivates social entrepreneurs to participate in OCs, what factors might inhibit them from engaging in OCs, and what essential abilities they need to have to be able to effectively participate in OCs. Furthermore, there is a paucity of knowledge in the literature on what activities are performed by social entrepreneurs in OCs to co-create value for all parties involved in the process and how social entrepreneurs perceive values as the result of their participation in OCs.

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