Overview

In the rapidly evolving landscape of media and communication studies, scholars face a pressing challenge – understanding the profound and transformative impact of Over-the-Top (OTT) media on global societies. As video content flows directly to viewers over the internet, upending traditional cable and broadcast TV, the complexities of this digital shift pose intricate problems. Enter Exploring the Impact of OTT Media on Global Societies, a comprehensive handbook meticulously crafted to address these challenges and provide solutions. This groundbreaking publication seeks to unravel the intricate layers of OTT media, offering a holistic exploration of business models, technological infrastructure, regulatory issues, and the social and cultural implications that define the dynamic OTT industry. Dive into the evolution of OTT media, exploring the seamless delivery of video content and its disruptive influence on traditional media consumption. Uncover the strategies behind the production and distribution of OTT content, emphasizing the role of personalization and recommendation algorithms in shaping audience engagement. Navigate the complex terrain of regulatory and policy issues surrounding OTT media, addressing critical topics such as net neutrality, data privacy, and intellectual property rights. Witness the competitive dynamics of the OTT market, marked by the emergence of new players and their profound impact on traditional media companies. Beyond the technicalities, our book delves into the social and cultural implications of OTT media, revealing shifts in media consumption patterns, the phenomenon of binge-watching, and the transformative effects on advertising and marketing strategies. For scholars, researchers, and practitioners in media and communication studies, Exploring the Impact of OTT Media on Global Societies emerges as the essential reference for understanding and tackling the swiftly evolving landscape of digital media. This comprehensive handbook serves not only as a guide through the intricate challenges presented by OTT media but also as a beacon illuminating the solutions and insights needed to navigate the digital frontier with confidence.

Full Product Details

9798369335260

Table of Contents

Reviews

Author Information

"Nithin Kalorth is a UGC NET qualified educator, filmmaker, and researcher at the forefront of media studies and digital storytelling. With over 12 years of experience in academia and a passion for exploring the intersections of media, culture, and technology, he is currently working as an Associate Professor at the School of Media, Mahindra University in Hyderabad. Dr. Kalorth holds a PhD in Film Studies and Mass Communication from Mahatma Gandhi University, Kottayam, which was pursued with a Junior Research Scholarship from the UGC. His commitment to academic excellence was further acknowledged when he completed his Masters in Electronic Media with a Gold Medal from the University of Madras. His foundational education includes a Bachelor's degree in Visual Communication from the University of Madras. He holds two additional postgraduate degrees - one in Mass Communication and Journalism from Madurai Kamraj University, and another in Sociology from Indira Gandhi Open University. His academic prowess is not only confined to formal education; he has also obtained numerous certifications from prestigious universities around the globe through MOOC platforms. Dr. Kalorth is an accomplished photographer and documentary filmmaker, currently embarking on his latest film ""Bottleneck."" His research prowess lies in the domain of Film Studies, Visual Culture, and Digital Media, and his intellectual curiosity has yielded numerous research papers, articles, and conference presentations. An ardent advocate for innovative learning, Dr. Kalorth has conducted transformative mobile and digital storytelling workshops for diverse audiences, including WHO, the Foreign Correspondence Club in New Delhi, and esteemed universities like IIT Goa and BITS Pilani Goa. He is the visionary behind ""Stories - The Mobile Way,"" a platform that empowers storytelling through technology, and the co-founder of ""Cinema Peedia,"" a hub fostering growth among filmmakers and educators. His dedication to media education is further evidenced by his co-founding of ""In-Depth Communication,"" a groundbreaking initiative that promotes media research and education. He also serves as the editor of the esteemed journal ""Photosensor: A Journal of Visual Communication."""

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available