Overview

Expanding Your Sphere: Connecting With Strangers For More Realty Listings & Sales is a special type of sales book that has been prepared to help you as a real estate sales professional to be more successful. You can't show new or existing homes to interested people, or list their current homes for them, unless you find and identify those people to talk with about what you offer. Sure, traditional advertising and marketing can do its part to stimulate interest and produce people who might want to do business with you, but there's no guarantee that you'll generate enough leads or do enough business to sustain you. In a day's time, the potential is so great to meet new people that there needs to be a strategy for this. Now there is. This book deals with people that you don't know or have never formally met. From every conceivable opportunity for meeting people from standing in line to seeing them at a function to intentionally seeking them out and making an introduction, this book provides the scenarios (for in-person meetings), scripts (for telephone conversations), and templates (for written communication). Once you meet someone or introduce yourself to them, you can begin getting to know them and develop a relationship that might eventually lead to a sale or a referral. The 7 chapters in this book are: 1 - Why Reach Out To Strangers? 2 - Being A Sales Lead Generator, 3 - Getting Started, 4 - Meeting People Face-To-Face, 5 - Connecting By Telephone, 6 - Approaching People In Writing, and 7 - Making It Work. This book takes the guesswork out of where to start in generating your own sales leads with people that are strangers to you now.

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9780615896861

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Steve Hoffacker, AICP, CAASH, CAPS, CGA, CGP, CMP, CSP, MCSP, MIRM, of Hoffacker Associates LLC, West Palm Beach, Florida is an award-winning new home sales trainer, real estate sales coach, blogger, writer, award-winning photographer, marketing consultant, accessibility consultant, real estate broker, and best-selling instructional sales books author. Steve has sold and managed the sales of new homes onsite and through real estate auctions, sold commercial real estate and land for homebuilding, staffed trade show booths, and sold his professional services in-person and over the phone. He has worked with hundreds of homebuilders and new home salespeople across the country in a variety or settings, price points, and product types. He shares this knowledge through his coaching, in-company programs, his several books (such as this one), articles, and blogs. Steve received the 2007 IRM (Institute of Residential Marketing) President's Award, the 2008 Trina Ripley Award for Excellence in Education Award from IRM, and the 2012 Bill Molster Award for excellence in education from the NSMC. Steve is an approved instructor for CAPS, CSP, and other NAHB programs for new home sales and remodeling. Steve has a long and proven history of teaching salespeople how to generate leads, organize and manage their activity, and make sales.

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