Evolution of Persuasion: Difference Between Coercion And Persuasion, Importance Of Persuasion For Sales And Marketing

Author:   Mark Phill
Publisher:   Mark Phill
ISBN:  

9781803033914


Pages:   104
Publication Date:   20 January 2022
Format:   Hardback
Availability:   In stock   Availability explained
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Evolution of Persuasion: Difference Between Coercion And Persuasion, Importance Of Persuasion For Sales And Marketing


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Overview

In a highly structured and informative manner, the reader is introduced to the principles of persuasion, the difference between influence and manipulation as well as the tools and techniques used to influence. A reader is walked through how the environment impacts brain development to help appreciate why some people may be vulnerable to manipulation while others are good influencers. Since manipulation and influence relates to interacting with people, the environment plays a significant role in how one navigates manipulation as well as influence. As expected, the book underscores the role of communication skills in accomplishing influence.

Full Product Details

Author:   Mark Phill
Publisher:   Mark Phill
Imprint:   Mark Phill
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 22.90cm
Weight:   0.313kg
ISBN:  

9781803033914


ISBN 10:   1803033916
Pages:   104
Publication Date:   20 January 2022
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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