Event marketing: evaluation of the FLIPORTO Literary Festival brand
Author:   Aline Perini ,  Ronei Picarte
Publisher:   Our Knowledge Publishing
ISBN:  

9786206867036


Pages:   52
Publication Date:   23 November 2023
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Our Price $95.04 Quantity:  
Add to Cart

Share |

Event marketing: evaluation of the FLIPORTO Literary Festival brand


Add your own review!

Overview

This interesting study investigates how the client or end consumer or citizen is at the heart of the FLIPORTO literary festival's business model and how it performs the highest level of governance by reporting and publicising results achieved in its five annual editions from 2008 to 2012. The results conclude that the efficiency model of the FLIPORTO brand is highly related to the greater participation of society as a key product of innovation, transformation and socio-economic and cultural development over time.

Full Product Details

Author:   Aline Perini ,  Ronei Picarte
Publisher:   Our Knowledge Publishing
Imprint:   Our Knowledge Publishing
Dimensions:   Width: 15.20cm , Height: 0.30cm , Length: 22.90cm
Weight:   0.091kg
ISBN:  

9786206867036


ISBN 10:   620686703
Pages:   52
Publication Date:   23 November 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Reviews

Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

Aorrng

Shopping Cart
Your cart is empty
 Shopping cart
Mailing List

 

Sign up now