Overview

Full Product Details

Author:   Nicholas H. Kirk (University of Florence, Italy) ,  Lamberto Zollo (University of Milan, Italy)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Publishing Limited
Dimensions:   Width: 15.20cm , Height: 1.30cm , Length: 22.90cm
Weight:   0.357kg
ISBN:  

9781801173193

ISBN 10:   1801173192
Pages:   152
Publication Date:   27 September 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Part I Chapter 1. The rationale for Entrepreneurship and a structure to navigate through its uncertainty Chapter 2. Talking to customers and looking for problems Chapter 3. Identifying and describing novel value Chapter 4. Meeting market’s expectations: the importance of early prototyping and validation Chapter 5. Framing and positioning in the bigger picture Chapter 6. EU vs US: The European position in the global frame Part II Case Study: Olive Oil Commercialization Part III Practitioners' notes. Introduction Practitioners' note 1. Vision Structuring Practitioners' note 2. Beachhead Market Selection Practitioners’ note 3. Value Proposition Definition Practitioners' note 4. People Orchestration Practitioners' note 5. Financial Viability Practitioners' note 6. Return and Risk Optimality Practitioners' note 7. Selling & Negotiation Practitioners' note 8. Fundraising Practitioners’ note 9. Execution Modalities

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Author Information

Nicholas H. Kirk is a highly driven international business professional with 8+ years of experience in new business creation and data analysis. After performing research in artificial intelligence in multiple European institutions, Nicholas founded Cambridge Humanae, a venture capital-funded company reducing burnout risk of soldiers, which created a system now adopted by multiple Ministries of Defense. Lamberto Zollo is Associate Professor in Management at the University of Milan, Italy, with research interests mainly related to quantitative methods (such as exploratory and confirmatory factor analysis, multivariate analysis, and structural equation modeling). His research has been published in international journals such as Journal of Business Ethics, Journal of Managerial Psychology, and Journal of Business Research.

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