Entrepreneurship in the Arts

Author:   Bonita M. Kolb (Lycoming College, USA)
Publisher:   Taylor & Francis Ltd
Edition:   3rd edition
ISBN:  

9781032811789


Pages:   304
Publication Date:   01 October 2024
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Entrepreneurship in the Arts


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Overview

The need for artists, musicians, actors, singers, designers and other creative individuals to understand basic business concepts so they can successfully pursue their chosen creative profession has only grown since the publication of this textbook, now in its third edition. This popular book teaches business concepts in a way that is relevant to the way that creative students learn. Providing an understanding of the fundamental skills of entrepreneurship, this book enables creatives to launch new businesses, run for‑profit creative industries or manage nonprofit cultural organizations. The book leads the student through the entrepreneurial process starting with finding the right customers to pricing, distribution and promotion. This latest edition has been updated to account for significant changes in the creative industries that have been accelerated by the use of AI in the production of creative products, the challenge of pricing products within a range acceptable to consumers while accounting for the rising cost of production and the increasing need to use social listening skills and technology as a basis of consumer research. Weaving practical advice from successful creatives with pedagogical features such as ""Questions to Consider,"" ""Tasks to Complete"" and ""Visualization Exercises,"" this textbook continues to be essential reading for creative students.

Full Product Details

Author:   Bonita M. Kolb (Lycoming College, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Edition:   3rd edition
Weight:   0.743kg
ISBN:  

9781032811789


ISBN 10:   1032811781
Pages:   304
Publication Date:   01 October 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

"""Bonita Kolb’s Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!"" Christina R. Haldane, Assistant Professor, Mount Allison University, Canada"


"""Bonita Kolb’s Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!"" Christina R. Haldane, Assistant Professor, Mount Allison University, Canada ""This book speaks directly to readers with no business background who might struggle understanding entrepreneurial concepts. It attempts to bridge the gap between arts and commerce by teaching cultural and creative practitioners how to start up a creative enterprise. Kolb accompanies them throughout the whole process using non-business parlance. The practical examples and case studies, including the business plan template, are particularly useful."" Michael Kho Lim, University of Glasgow, UK"


Author Information

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

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