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OverviewFull Product DetailsAuthor: Bonita M. Kolb (Lycoming College, USA)Publisher: Taylor & Francis Ltd Imprint: Routledge Edition: 3rd edition Weight: 0.585kg ISBN: 9781032811765ISBN 10: 1032811765 Pages: 304 Publication Date: 01 October 2024 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPart 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing the Product and its Benefits 5. Targeting the Right Customer 6. Mastering the Numbers 7. Distributing Your Product 8. Promoting the Creative Product 9. Building Social Media Relationships Part 3: Growing Your Business to the Next Level 10. Financial Concepts for Success 11. Expanding the Business 12. Legal and Management Issues for GrowthReviews"""Bonita Kolb’s Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!"" Christina R. Haldane, Assistant Professor, Mount Allison University, Canada" """Bonita Kolb’s Entrepreneurship in the Arts is a valuable resource for anyone wanting to learn more about making creative dreams a reality and leadership within this exciting industry. Kolb presents foundational concepts concisely, in a language that is accessible to students and instructors alike. I highly recommend this edition and loved working through the book with my class!"" Christina R. Haldane, Assistant Professor, Mount Allison University, Canada ""This book speaks directly to readers with no business background who might struggle understanding entrepreneurial concepts. It attempts to bridge the gap between arts and commerce by teaching cultural and creative practitioners how to start up a creative enterprise. Kolb accompanies them throughout the whole process using non-business parlance. The practical examples and case studies, including the business plan template, are particularly useful."" Michael Kho Lim, University of Glasgow, UK" Author InformationBonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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