Overview

Research suggests high school students are interested in starting businesses, however few students possess the knowledge to do so. Undergraduate entrepreneurship education intends to address this gap by increasing students' understanding of entrepreneurship and their likelihood of success as entrepreneurs. However, since formal entrepreneurship education is not a prerequisite to become an entrepreneur, the question arises as to the perceived value proposition of undergraduate entrepreneurship offerings. This research takes a step toward understanding the value proposition of the undergraduate entrepreneurship major and elective by examining the effects of educational self-efficacy, entrepreneurship career self-efficacy, and the outcome expectation of increased likelihood of success as an entrepreneur through a Social Cognitive Career Theory framework.

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9782414533497

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