Overview

The digital age has transformed business opportunities and strategies in a resolutely practical and data-driven project universe. This book is a comprehensive and analytical source on entrepreneurship and Big Data that prospective entrepreneurs must know before embarking upon an entrepreneurial journey in this present age of digital transformation. This book provides an overview of the various aspects of entrepreneurship, function, and contemporary forms. It covers a real-world understanding of how the entrepreneurial world works and the required new analytics thinking and computational skills. It also encompasses the essential elements needed when starting an entrepreneurial journey and offers inspirational case studies from key industry leaders. Ideal reading for aspiring entrepreneurs, Entrepreneurship and Big Data: The Digital Revolution is also useful to students, academicians, researchers, and practitioners.

Full Product Details

Author:   Meghna Chhabra (Assoc. Prof., Management Studies, MRIIRS, India) ,  Rohail Hassan ,  Amjad Shamim (Snr Lecturer, Dept. of Management and Humanities, Universiti Teknologi, Malaysia)
Publisher:   Taylor & Francis Ltd
Imprint:   CRC Press
Weight:   0.539kg
ISBN:  

9780367476731

ISBN 10:   0367476738
Pages:   286
Publication Date:   30 September 2021
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. In Search of Change Leaders: Case Studies. 2. Entrepreneurial Motivation. 3. Entrepreneurial Sustainability. 4. Women Entrepreneurship. 5. Disciplined Entrepreneurship. 6. The Lean Start-up. 7. Mastering Marketing Analytics. 8. Entrepreneurial in the Informal Structure. 9. Entrepreneurial Negotiation. 10. Agropreneurship. 11. Salespreneurship. 12. Servicepreneurship. 13. Preparing an Effective Business Plan. 14. Rising Intrareneurship – Case Studies. 15. Marketing Chronicles from Pre Smartphone to Post Smartphone Era. 16. Management Concepts and Entrepreneurship. 17. Anticipating and Avoiding the Pitfalls that can Sink a Start-up. 18. Case Studies on Change Maestros. 19. Managing Growth in New Ventures. 20. Entrepreneurial Finance. 21. Bootstrap Financing. 22. Corporate Social Responsibility and Social Ethics. 23. Digital Footprints and Social Media. 24. The Pitfalls of Entrepreneurship or the Grim/Darkside of Entrepreneurship. 25. Contemporary Types of Entrepreneurship: An Insight.

Reviews

Author Information

"Meghna Chhabra is an Associate Professor (Entrepreneurship & Finance) and Area Chair Entrepreneurship and Small Business Management at Faculty of Management Studies, Manav Rachna International Institute of Research & Studies, Faridabad, Haryana, India. She is also on board on the various University level committees promoting research and consultancy. Dr Meghna has More than fifteen years of experience in industry and academia and has worked closely with students for employability training and job placements. She has been running the E-Cell @FMS. She has various publications in National and International Journals to her credit, including two publications in the Small Enterprises Development, management and Extension (SEDME) Journal promoted by NI-MSME, an organization under the Ministry of Government of India. She has also Conducted the National Science & Technology Entrepreneurship Development Board (NSTEDB), Dept. of Science & Technology, Govt. of India sponsored ""Entrepreneurship Awareness Camps"". Her research interest lies primarily in studying the ‘Gender Gap in Entrepreneurship’, ‘Women Entrepreneurship’ and ‘Entrepreneurship Education’. Currently, she is also working on an Indian Council of Social Science and Research (ICSSR) project on ""Capacity Building of Women Entrepreneurs"". She is also a recipient of a faculty grant for conducting the ""Faculty Development Program in Entrepreneurship Development"" from the All India Council of Technical Education (AICTE). She is also on the editorial board of the journal ‘Management, Innovation & Entrepreneurial Research’. Rohail Hassan, Ph.D., is a Senior Lecturer of Corporate Governance and Finance at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia. His research interests include corporate governance, women empowerment, gender-related issues, diversity and inclusion, gender diversity, big data and analytics, firm performance, and strategy. The main research has been published in leading management journals, and top tier peer-reviewed journals ABS ranked like (e.g., Journal of Business Research (3*), Journal of Management and Organization (2*), Journal of Cleaner Production (2*), Journal of Intellectual Capital (2*), Journal of Islamic Accounting and Business Research (1*), Economics Bulletin, Sustainability, Journal of Risk and Financial Management, and International Journal of Financial Studies). He is currently working as a series editor for the work titled ""Big Data for Industry 4.0: Challenges and Applications"" – Taylor & Francis Group. Rohail is also serving as an International Editorial Board Member to Asia-Pacific Journal of Business Administration, Journal of Risk and Financial Management, and Editor of Humanities and Social Sciences Reviews and reviewer to several prestigious academic journals such as Journal of Business Research, Journal of Management and Organization (JMO), International Journal of Finance and Economics (IJFE), Applied Economics incorporating Applied Financial Economics, Sustainability and International Journal of Environmental Research and Public Health. Amjad Shamim is currently Program Manager for MBA in Energy Management and Senior Lecturer in Marketing at Universiti Teknologi PETRONAS, Malaysia. He is also a Core Researcher at the Center of Social Innovation, Institute of Self-Sustainable Building. He holds a PhD, MS and MBA in Marketing. He is the recipient of the UTP Brand Advocate Award (2020) and Liam Glynn Research Scholarship Award by Service Special Interest Group (AMA-SERVSIG) sponsored by Arizona State University Center for Services Leadership USA (2019). Dr. Amjad has published over 30 articles in reputed international journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economies, Frontiers in Psychology, Entertainment Computing, Environmental Science and Pollution Research, and IEEE Access among others. In addition, he has received over USD 90,000 amount of research grants from national and international funding bodies by 2021."

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