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OverviewEntrepreneurial Living is a hands-on guide to becoming an entrepreneur. Suitable for all readers, it is fun to read with beautiful illustrations. When was the last time you heard about Mark Zuckerberg, Elon Musk or Richard Branson? If you are like most people, you are told about the heroes of entrepreneurship every day. While this focus on the superstars makes entrepreneurship seem glamorous, it can also seem intimidating and an unrealistic career choice. This is entirely unnecessary - research clearly shows that anyone can learn to successfully launch and run a business. Entrepreneurial Living is a hands-on guide that demystifies entrepreneurship as something that can be measured and understood. Using the analogy of a board game and illustrative examples, the book teaches you the fundamentals of entrepreneurial life. Full Product DetailsAuthor: Dietmar GrichnikPublisher: Anthem Press Imprint: First Hill Books Dimensions: Width: 14.00cm , Height: 2.60cm , Length: 21.60cm Weight: 0.454kg ISBN: 9781785270840ISBN 10: 1785270842 Pages: 166 Publication Date: 30 November 2019 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Temporarily unavailable  The supplier advises that this item is temporarily unavailable. It will be ordered for you and placed on backorder. Once it does come back in stock, we will ship it out to you. Table of ContentsPreface; Acknowledgment; 1. Before Kick-Off: What Type of Entrepreneur Are You? Choose Your Playing Piece!; 2. The Game Manual: On the Path to Independence—Follow Your Entrepreneurial Self! 3. First Move: Start Your Entrepreneurial Future with a Great Problem! 4. Second Move: Applying Your Means Is Better Than Studying—the Inventory Check! 5. Third Move: Think in Goals Portfolios—Goals Are Gregarious Animals! 6. Fourth Move: Master the Uncertainty—Define Your Affordable Loss and Bootstrap Your Means! 7. Fifth Move: Broaden Your Means Inventory and Goals Portfolio—Cocreate through Friendchising; Make Friends! 8. Sixth Move: Find Your Entrepreneurial Role and Complete It in a Team—Find Brothers and Sisters in Arms—Team Up! 9. Seventh Move: Expect the Unexpected—Who Needs a Business Plan?—Not Me. But I Do Need a Plan B, C or D! 10. The Final Move? Go Back to Start! The Baby Test—Give It up for Adoption, Make Siblings, or Get a Divorce—Entrepreneurial Passion! 11. The Game Analysis: After the Game Is Before the Game – Consider Yourself Lucky and Shape Entrepreneurial Society with Others: Lucky You and Tell Your Story! Index.Reviews'If you want to break out of 9-5 and do your own thing, Entrepreneurial Living is your book towards entrepreneurial happiness.' -Vangelis Souitaris, Professor of Entrepreneurship, Cass Business School, City University of London, UK 'Anyone that has thought about becoming an entrepreneur at some point should definitively read this book before abandoning the dream!' -Joakim Wincent, Professor, Entrepreneurship and Management, Hanken School of Economics, Finland 'Professor Grichnik indicates how entrepreneurship is something that can be learned and therefore accessible to the many (not just the few).' -Dean Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship Management & Organization, University of Notre Dame, USA 'With Entrepreneurial Living, you hold a book in your hands that takes a practical, down-to-earth approach to entrepreneurship, helping you to assess who you are and where you want to go with your venture!' -Marc Gruber, Vice President Innovation, Ecole Polytechnique Federale de Lausanne, Switzerland 'Entrepreneurial Living starts with your existing skill set and shows how to use it to build something great. To convert an idea into an opportunity is the core of entrepreneurship - this book gets it right! Read it and live it!' -Gerard George, Dean, Singapore Management University 'Entrepreneurial Living starts with your existing skill set and shows how to use it to build something great. To convert an idea into an opportunity is the core of entrepreneurship - this book gets it right! Read it and live it!' -Gerard George, Dean, Singapore Management University 'With Entrepreneurial Living, you hold a book in your hands that takes a practical, down-to-earth approach to entrepreneurship, helping you to assess who you are and where you want to go with your venture!' -Marc Gruber, Vice President Innovation, Ecole Polytechnique Federale de Lausanne, Switzerland 'Professor Grichnik indicates how entrepreneurship is something that can be learned and therefore accessible to the many (not just the few).' -Dean Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship Management & Organization, University of Notre Dame, USA 'Anyone that has thought about becoming an entrepreneur at some point should definitively read this book before abandoning the dream!' -Joakim Wincent, Professor, Entrepreneurship and Management, Hanken School of Economics, Finland 'If you want to break out of 9-5 and do your own thing, Entrepreneurial Living is your book towards entrepreneurial happiness.' -Vangelis Souitaris, Professor of Entrepreneurship, Cass Business School, City University of London, UK ‘Entrepreneurial Living starts with your existing skill set and shows how to use it to build something great. To convert an idea into an opportunity is the core of entrepreneurship – this book gets it right! Read it and live it!’ —Gerard George, Dean, Singapore Management University ‘With Entrepreneurial Living, you hold a book in your hands that takes a practical, down-to-earth approach to entrepreneurship, helping you to assess who you are and where you want to go with your venture!’ —Marc Gruber, Vice President Innovation, École Polytechnique Fédérale de Lausanne, Switzerland ‘Professor Grichnik indicates how entrepreneurship is something that can be learned and therefore accessible to the many (not just the few).’ —Dean Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship Management & Organization, University of Notre Dame, USA ‘Anyone that has thought about becoming an entrepreneur at some point should definitively read this book before abandoning the dream!’ —Joakim Wincent, Professor, Entrepreneurship and Management, Hanken School of Economics, Finland ‘If you want to break out of 9-5 and do your own thing, Entrepreneurial Living is your book towards entrepreneurial happiness.’ —Vangelis Souitaris, Professor of Entrepreneurship, Cass Business School, City University of London, UK Author InformationDietmar Grichnik is professor of entrepreneurship, dean of the School of Management and director of the Institute for Technology Management at the University of St. Gallen, Switzerland. Founder and director of the Centre for Entrepreneurship and the Global Centre for Entrepreneurship and Innovation, he was chosen as one of the top 100 leading entrepreneurship professors worldwide by high-tech entrepreneurs in 2015. Grichnik is the author of several books and over 200 research articles on entrepreneurship and management. Tab Content 6Author Website:Countries AvailableAll regions |
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