Overview

Small business owners are struggling to stand out in authority-driven fields. They're losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business. Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren't confident in their ability to become an author...until now. In Entrepreneur to Author, you'll learn: The secret to a book strategy that's in lock-step with your business strategy How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book Using analytical, business-minded concepts, you'll gain confidence in your ability to become an outstanding first-time author, and in your book's ability to build your authority and grow your business in a way that scales up without burning you out. If you're an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.

Full Product Details

9781989737033

Table of Contents

Reviews

Rarely does a book address a highly specialized process of transferring business expertise into a high-quality sales conversion tool as Entrepreneur to Author so aptly does. (Sonya Danzig, Founder at The 'A' Crew Global, Toronto, Canada) ...a virtuoso work of all that you need to write your business book...it's like working with the best management consultants on structuring your efforts and goals... (Debbie Dimoff, Managing Partner at Growing Legends, and Senior Practitioner at The Potential Project, Toronto, Canada) Entrepreneur to Author is a great guide for a business-oriented person, entrepreneur, or consultant...I am excited to write my own - the book writing task no longer seems overwhelming. (Michelle N. Moore, Founder at MindEQuity, Toronto, Canada) If you want to write a book to enhance your profile - this book will guide you, step by step, and you will get it done. (Kathryn Williams, Business and Financial Mentor at Show Me The Money(R), and Owner and Pricing Consultant at KMint, Melbourne, Australia) Entrepreneur to Author will save you hours and give you a book that people will actually read. If you want to publish a book, then read this book. (Tanya Williams, Chief of Everything at Digital Conversations and #1 International Bestselling Author of A Childfree Happily Ever After, Brisbane, Australia) Whether you are seeking a clear structure for your book, developing an attention-grabbling title, or turning your book into a business, Entrepreneur to Author will show the way. You could spend thousands on a training program...or you could buy this book. (Tony Pisanelli, Career Transition Coach, Melbourne, Australia) This book outlines the pathway for all aspiring authors and gives the tools required to successfully craft their masterpiece. (Nelson Soh, Entrepreneur, Financial Literacy Educator, and Co-Founder at FSQ Consulting, Vancouver, Canada) ...a valuable resource for any business owner who wants to dominate their industry...and a must-read for every business owner who wants to write a book. (Johann Nogueira, Tech Investor, Empire Builder, Business Mentor, and Founder at Business Authorities, Melbourne, Australia)

Author Information

SCOTT A MACMILLAN is an author, entrepreneur, speaker, and President & Executive Publisher at Grammar Factory Publishing, a Canadian professional service publisher that helps entrepreneurs write and publish books that build authority and grow their business. With more than twenty years' experience in Media and Strategy, with global consulting firm Boston Consulting Group, and as Head of Strategy for Rogers Media, Scott brings a unique perspective to entrepreneurial publishing: strategic insight and business acumen. Scott graduated Bregman Scholar and Valedictorian from the University of Toronto's Rotman School of Management, where he served as the President of the Entertainment & Media Association and earned a major in Management Consulting and a minor in Strategic Management. He continues to be involved in the global start-up community, actively providing strategic advice to founders working at the intersection of media, technology, and entrepreneurship. Scott lives in Toronto with his wife, Alisia, and their son, Matthew.

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