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OverviewFull Product DetailsAuthor: Dr Sjoerd Gehrels (Stenden Hotel Management School, The Netherlands)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Weight: 0.434kg ISBN: 9781789730708ISBN 10: 1789730708 Pages: 216 Publication Date: 10 July 2019 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsChapter 1: Introducing Employer Branding: Potential for the Hospitality and Tourism Industry Chapter 2: Employer Branding - A Historical Perspective Chapter 3: Sustainability and Employer Branding Chapter 4: Hospitableness in Human Resources Management Chapter 5: Pelican Hotels & Resorts' Considerations for the Future Chapter 6: Employees as the Brand: Internal Marketing at the Sanctuary Hotel Chapter 7: Culture influencing Employer Branding Chapter 8: Developing Employer Branding in Pegasus Hotel Chapter 9: Great Place to Work® Chapter 10: Human Capital a Reality Check Chapter 11: SMEs and Finding Well-Educated Candidates Chapter 12: Employer Branding through Social Media and WebsitesReviewsThis book examines the phenomenon of employer branding in the hospitality and tourism industry as a way to differentiate and promote a company's identity to current and future employees. It discusses employer branding as a human resources management innovation for the industry; the development of employer branding and how it can be applied; the relevance of sustainability, corporate social responsibility, and sustainable human resources management for employer branding; hospitableness and hospitality as philosophies that can be integrated into employer branding; strategic branding, using the case study of an expanding hotel chain in Europe and its employer brand; how employees from diverse cultures value their companies' employer brand; the efforts of a hotel to introduce an employer branding approach; a European initiative, Great Place to Work, that has changed how people look at work and the workplace; the importance of developing and training employees; how small businesses choose recruitment sources; and how international hospitality and tourism companies communicate their employer brands through social media and websites. -- Annotation (c)2019 * (protoview.com) * Author InformationSjoerd Gehrels is Emeritus UAS Professor at Stenden Hotel Management School, The Netherlands. With both academic and professional experience in the hospitality sector, he has been acknowledged as a Certified Hospitality Educator by the American Hotel & Lodging Association’s Educational Institute for 20 consecutive years. His research focuses primarily on hospitality management education, innovation and employment branding within the tourism and hospitality industry. Tab Content 6Author Website:Countries AvailableAll regions |
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