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OverviewTo effectuate is to engage in a specific type of entrepreneurial action. It has special importance for situations where the future is truly unknowable or human agency is of primary importance. In Effectuation, Saras Sarasvathy explores the theory and techniques of non-predictive control for creating new firms, markets and economic opportunities. Full Product DetailsAuthor: Saras D. SarasvathyPublisher: Edward Elgar Publishing Ltd Imprint: Edward Elgar Publishing Ltd Edition: 2nd edition Dimensions: Width: 15.60cm , Height: 1.50cm , Length: 23.40cm Weight: 0.666kg ISBN: 9781839102578ISBN 10: 1839102578 Pages: 328 Publication Date: 28 January 2022 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: To order  Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us. Table of ContentsContents: Foreword to the first edition by Lester Lave Foreword to the first edition by S. Venkataraman Introduction PART I THE EMPIRICAL JOURNEY - ENTREPRENEURIAL EXPERTISE 1. What I set out to study and why 2. What I found and how 3. Interpreting what I found PART II THE THEORETICAL JOURNEY - EFFECTUATION 4. Understanding effectuation: problem space and solution principles 5. Understanding effectuation: dynamics of the effectual process 6. Relating effectuation to performance PART III WAYPOINT 7. Entrepreneurship as a science of the artificial 8. Competitive advantages and entrepreneurial opportunities 9. Philosophy and methodology of effectual economics 10. Markets in human hope PART IV THE WAY AHEAD 11. Worlds in the making Afterword to Effectuation: what comes next? References IndexReviewsPraise for the first edition: ‘Things rarely turn out as we expected or intended. Neither rational choice between well-defined prospects nor commitment to a vision, which can be realised by will power or persuasion, offers a credible representation of much human activity - even the activities of entrepreneurs. But although uncertainty (or unknowledge) is inescapable it may be productively managed. If we understand our present circumstances and some of its possibilities, build constructive relationships with others, and be ready to adjust both our objectives and the means of achieving them in order to take advantage of new contingencies, then we can at least participate in shaping our own future. By taking this perspective Saras Sarasvathy makes entrepreneurship a natural human activity, expressing the limitations and potential of human motivation and human intelligence.’ -- Brian J. Loasby, University of Stirling, UK ‘In Effectuation Saras Sarasvathy presents a carefully researched and reasoned view of entrepreneurial behavior that both challenges and extends prevailing wisdom in the field. There is little doubt that these ideas will serve as an important foundation for anyone desirous of stimulating positive action in the world. With Effectuation we are equipped to provide a generation of students and managers with the methods to make and find opportunities that create value. . . everywhere.’ -- Leonard A. Schlesinger, President, Babson College, US Author InformationSaras D. Sarasvathy, Paul Hammaker Professor of Business Administration, University of Virginia Darden School of Business, US Tab Content 6Author Website:Countries AvailableAll regions |
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