Ecommerce Reimagined: Retail and Ecommerce in China
Author:   Sharon Gai
Publisher:   Springer Verlag, Singapore
Edition:   1st ed. 2022
ISBN:  

9789811900051


Pages:   172
Publication Date:   30 March 2023
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Ecommerce Reimagined: Retail and Ecommerce in China


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Author:   Sharon Gai
Publisher:   Springer Verlag, Singapore
Imprint:   Palgrave Macmillan
Edition:   1st ed. 2022
Weight:   0.253kg
ISBN:  

9789811900051


ISBN 10:   9811900051
Pages:   172
Publication Date:   30 March 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Setting the Scene.- 2. Frameworks and concepts.- 3. Emerging trends.- 4. Application.

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Author Information

Sharon Gai has been a director of Alibaba working in its core commerce pillar, and brings years of experience working in e-commerce in China and bridging the gap between the Chinese market and overseas markets.

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