Overview

The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment. E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won't help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.

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9798200712540

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Reviews

"""Gerber loves to exhort people to develop powerful visions for their companies."" -- ""Fortune"" ""Here is, if not the only source of good advice, at least an important source."" -- ""Booklist"""

Author Information

"Michael E. Gerber is a bestselling author and founder and chairman of E-Myth Worldwide, a company that transforms the way small business owners grow their companies. Inc. magazine called Gerber ""the world's #1 small business guru,"" and he has remained one of BusinessWeek's bestselling authors over two decades. He has coached, taught, and trained over 60,000 small businesses in 145 countries, which has led him to become the world's preeminent small business guru."

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