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OverviewThis textbook offers a comprehension introduction to the theory and practice of e-business and e-commerce management. The author brings teaching expertise to bear on a subject in which they actively lecture and practice. This book is meant for students studying e-business or e-commerce at the undergraduate or postgraduate level. The book is the essential text to help students understand and apply the concepts of 'Digital', business management. It is an engaging read, packed with real-life examples and case studies., and also used by many business managers, this is the essential text to keep pace with technology, strategy, and implementation. Full Product DetailsAuthor: Anita WaliaPublisher: Notion Press Imprint: Notion Press Dimensions: Width: 12.70cm , Height: 1.80cm , Length: 20.30cm Weight: 0.340kg ISBN: 9798886844726Pages: 312 Publication Date: 22 June 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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