Overview

Various sectors of emerging markets face unique challenges, largely related to the gap between small and medium-sized enterprise (SME) research and practice. The relationship between SMEs and agriculture, tourism, and other key industries requires a close examination to understand the intricacies of their interplay. An emphasis on the need to bridge this gap, and strategies for scaling up and embedding new sustainability and technology trends into SME strategies is necessary for a healthy growth strategy within emerging markets. Drivers of SME Growth and Sustainability in Emerging Markets is a comprehensive book that delves into the intricate dynamics of small and medium-sized enterprises (SMEs) operating in developing economies. With a focus on a keen awareness of the challenges faced by SMEs, this book offers valuable insights for marketers, entrepreneurs, practitioners, and policy makers seeking to unlock the potential of these vital economic contributors. Drawing upon a wide range of topics, this book explores the multifaceted interactions that can either impede or enhance the growth and sustainability of SMEs in emerging markets. From examining the strategic risks SMEs face in relation to climate and sustainability, to analyzing the innovative practices and business models that can transform these enterprises into unicorns, the book provides in-depth analyses of critical factors affecting SME success. Furthermore, the book explores various financing avenues such as crowdfunding and micro financing and investigates the profound impact of digital transformation and disruptive technologies on SMEs. It also investigates the role of government procurement, artificial intelligence, and state-of-the-art digital solutions, highlighting their potential to propel SMEs forward. With a focus on entrepreneurship capacity building and government schemes designed to support SMEs, this book equips readers with the knowledge and tools to create an enabling environment for sustainable SME growth. From identifying bottlenecks and challenges to presenting innovative business models and sustainable practices, this book serves as a vital resource for business students, management faculty, and professionals seeking to navigate the complexities of SMEs in emerging markets.

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Sumesh S. Dadwal has 20-years of experience in teaching, academic research, eLearning, and educational quality management. Currently, he is working as Lecturer with Northumbria London campus, UK. He is also a visiting lecturer at ICON College, University of West London and University of Plymouth (London), UK. As a Programme leader of MSc Mass communication, Sumesh, leads a team of experts in teaching and research. He has also been associated with QAA, UK; as a reviewer for educational quality oversight of higher education in the UK. He has successful experience in programme development and the UK HEI quality assurance, using benchmarks from HEI, QAA, HEA, and industrial practices Sumesh is an active researcher and is also involved in PhD supervision. His core areas include International strategic marketing, consumer behaviour & misbehaviour, product launches, prosumers & experience economy, service encounters & sensational experiences, Innovation & technology in marketing, and leadership & organisational change. He has undertaken analysis of brands, markets and consumer behaviours using various qualitative and quantitative techniques. He has written various research papers, book chapters and lead research at various levels. He has successfully undertaken projects that required data mining, editing and detailed statistical analysis using qualitative and quantitative research methods using software: N-Vivo, Excel, SPSS. He is also an external examiner for PG programmes with EduQual UK, and external examiner for PhD (International Expert) with Punjab Technical University, India. He is also a member of advisory and editorial board of academics at Acme Intellects IJRM, India. Sumesh is also a reviewer at Journal of Enterprise Information Management, UK. In addition, Sumesh has hands-on industrial experience in constructions and agricultural supply chain. He is also a freelance consultant (business analysis) for emerging markets. Pawan Kumar is working as a Professor in the Department of Marketing at Mittal School of Business, Lovely Professional University, Punjab, India. He has 17 years of experience in academics and business research.He is an active researcher and is also involved in PhD supervision. His areas of interest in research include entrepreneurship, marketing, e-commerce, consumer behaviour, marketing research, etc. He is an avid researcher. He is active in Ph.D research supervision and has good number of publications in Q1 and Q2 Journals to his credit in various research papers published Scopus indexed journals namely: The TQM Journal from Emerald, Visions: Journal of Business Perspectives from Sage, International Journal of Business and Globalization, International Journal of Business Information Systems from Inderscience and other national/international journals of repute. He is Editorial Board Member of Scopus Journal namely International Journal of Public Sector Performance Management and International Journal of Entrepreneurship and Small Business. Rajesh Verma is Sr. Dean & Professor of Strategy at Mittal School of Business, LPU, Punjab. His research & teaching interests entails areas like Business Models, Market Orientation & Political Marketing. He is the recipient of Junior Research Fellowship from University Grant Commission of India and other research grants from bodies like UK-India Education and Research Initiative (UKIERI); European Commission; and Department of Science & Technology (DST), Government of India. He is a Wiley Certified Design Thinking Practitioner and has conducted several training programmes on design thinking, selling skills, changing business models, brand building and customer orientation etc. for corporates like India Oil, Radington etc

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