Overview

What does it mean to market yourself as a business in today's job search world? Finding a job used to be simple. Now . . . well, it's complicated. In today's economy, you can't just be an employee looking to get hired—you have to market yourself as a business, one that can help another business achieve its goals. That's a radical transformation in how we think about work and employment, says Ilana Gershon. And with Down and Out in the New Economy, she digs deep into that change and what it means, not just for job seekers, but for businesses and our very culture. In telling this story, Gershon covers all parts of the employment spectrum: she interviews hiring managers about how they assess candidates; attends personal branding seminars; talks with managers at companies around the United States to suss out regional differences—like how Silicon Valley firms look askance at the lengthier employment tenures of applicants from the Midwest. And she finds that not everything has changed: though the technological trappings may be glitzier, in a lot of cases, who you know remains more important than what you know. Rich in the voices of people deeply involved with all parts of the employment process, Down and Out in the New Economy offers a snapshot of the quest for work today—and a pointed analysis of its larger meaning.

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9780226833224

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Reviews

"“Sympathetic and wide-ranging. . . . The world she finds is terrifying and topsy-turvy. . . . When an old boys’ network becomes a young boys’ network, as Gershon so nicely puts it, there will be new kinds of exclusion at work.” * Times Higher Education * ""Once upon a time, corporations were business enterprises which we were supposed to pretend, through a quaint legal fiction, were people. Nowadays it's rapidly becoming the other way around; people are being pressured to imagine themselves as business enterprises. In this beautifully written volume, Ilana Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality, and reconfigure your very sense of being in the world as a result. In doing so, she reminds us, more than any other book I've read in recent years, of the power of anthropology not only to expose the hidden workings of our everyday common sense, but also to show how strange and arbitrary they really are, in a way that can make us rethink almost everything we take for granted."" -- David Graeber, author of Debt: The First 5,000 Years ""A fascinating, hands-on account of what's really required to get hired today."" -- Peter Cappelli, author of Why Good People Can't Get Jobs ""Ilana Gershon vividly illuminates how workers have become 'brands' or 'businesses' in the new economy. Sounds liberating, but beware. As Gershon shows with numerous examples, the gain of the 'personal brand' may entail the loss of the person. And the gain of the 'personal business' may entail the loss of loyalty, security, and connection. This is a cautionary tale for all job seekers and the people who hire them."" -- Barry Schwartz, author of Why We Work ""Gershon's unique insights redefine employees as a personal business with their own brand. Her work offers incredible tips for those being hired, including  personal branding, preparing a unique (and generic) social media (e.g., LinkedIn) presence, demonstrating value to the employer, building a personal network of informed colleagues, working with recruiters and technology sites, and knowing when and how to move on. It also offers insights on how to do the recruiting as a line or HR manager. This is a creative, well researched, and useful book for those who want to be hired and for those doing the hiring."" -- Dave Ulrich, author of HR from the Outside In"

"""A fascinating, hands-on account of what's really required to get hired today.""--Peter Cappelli, author of Why Good People Can't Get Jobs ""Gershon's unique insights redefine employees as a personal business with their own brand. Her work offers incredible tips for those being hired, including personal branding, preparing a unique (and generic) social media (e.g., LinkedIn) presence, demonstrating value to the employer, building a personal network of informed colleagues, working with recruiters and technology sites, and knowing when and how to move on. It also offers insights on how to do the recruiting as a line or HR manager. This is a creative, well researched, and useful book for those who want to be hired and for those doing the hiring.""--Dave Ulrich, author of HR from the Outside In ""Ilana Gershon vividly illuminates how workers have become 'brands' or 'businesses' in the new economy. Sounds liberating, but beware. As Gershon shows with numerous examples, the gain of the 'personal brand' may entail the loss of the person. And the gain of the 'personal business' may entail the loss of loyalty, security, and connection. This is a cautionary tale for all job seekers and the people who hire them.""--Barry Schwartz, author of Why We Work ""Once upon a time, corporations were business enterprises which we were supposed to pretend, through a quaint legal fiction, were people. Nowadays it's rapidly becoming the other way around; people are being pressured to imagine themselves as business enterprises. In this beautifully written volume, Ilana Gershon explores the subtle violence that ensues when, in order to get a job, you have to apply branding and marketing techniques to your own personality, and reconfigure your very sense of being in the world as a result. In doing so, she reminds us, more than any other book I've read in recent years, of the power of anthropology not only to expose the hidden workings of our everyday common sense, but also to show how strange and arbitrary they really are, in a way that can make us rethink almost everything we take for granted.""--David Graeber, author of Debt: The First 5,000 Years ""Sympathetic and wide-ranging. . . . The world she finds is terrifying and topsy-turvy. . . . When an old boys' network becomes a young boys' network, as Gershon so nicely puts it, there will be new kinds of exclusion at work.""-- ""Times Higher Education"""

Author Information

Ilana Gershon is associate professor of anthropology at Indiana University. She is the author of several books, including Down and Out in the New Economy and The Pandemic Workplace, also published by the University of Chicago Press.

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