Overview

""Winget provides a wealth of sound entrepreneurial counsel customized for the beginner and covering everything from social media to time management."" - Kirkus Reviews Larry Winget is NOT against starting your own business or becoming an entrepreneur. He is against doing it the wrong way, with no plan, little preparation and only your passion to rely on. Larry often says people have been sold an old bag of “hooey” about what it takes to be successful in business. Forget passion, motivation, “loving what you do”, etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell and managing your time, resources and employees. You will not only be asked the tough questions in this book, you’ll get the answers. Questions like: Is your business necessary? What problem does it solve? What need does it fill? What pain does it alleviate? What tangible benefit will the customer receive? What should I charge? What gives you the right to be in business? Learn how to: Hire and fire Manage employees according to the core values of honesty, integrity and more Serve your customer the way they want to be served Sell…no skill is more important Become impossible to say no to Create value in the mind of the customer “Circle the Wagons” and defend yourself and your business when it all goes to Hell This short course in business preparation and business survival is the handbook you need before you quit your day job!

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9781722505110

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Reviews

A myth-busting account of the hard realities of successful entrepreneurship. Winget loves entrepreneurism--he's devoted his professional life to it--but most people aren't prepared for its demands. Unfortunately, owning one's own business has become overly romanticized, and the author takes an uncompromising if rhetorically strident aim at woo-woo thinking ; i.e., the language of self-empowerment that engenders unrealistic goals. Running a successful business, the author implores, is not about passion or love or a visionary idea. Neither is it about freedom--business owners generally don't have any. And a desire to change the world is quixotic hubris--the world is intractably resistant to reform. The only sound motivation is profit, achieved by delivering a product that customers will buy or solving a problem painful enough they will pay to make it disappear. The author combines an unflinching wake-up call to idealistic dreamers with an overview of the onerous obligations of the business owner--this book is meant to edify and instruct and also scare off those who are unlikely to succeed. For example: Love cannot be the reason you go into business. Also, Winget provides a wealth of sound entrepreneurial counsel customized for the beginner and covering everything from social media to time management. An experienced and successful business owner, the author incisively analyzes the differences between an entrepreneurial hit and miss; the former is a salable response to a real consumer need, and the latter is a response to the business owner's personal needs. The tone here sometimes veers toward tendentious, and the book isn't free of empty cliches. Lighten up! Don't get your panties in a wad over every little thing that happens. Still, for the reader thinking of launching their first business, this could be a helpful splash of cold water. Prudent, pragmatic guidance for those who can weather the author's bombastic writing. - Kirkus Reviews

A myth-busting account of the hard realities of successful entrepreneurship. Winget loves entrepreneurism--he's devoted his professional life to it--but most people aren't prepared for its demands. Unfortunately, owning one's own business has become overly romanticized, and the author takes an uncompromising if rhetorically strident aim at ""woo-woo thinking""; i.e., the language of self-empowerment that engenders unrealistic goals. Running a successful business, the author implores, is not about passion or love or a visionary idea. Neither is it about freedom--business owners generally don't have any. And a desire to change the world is quixotic hubris--the world is intractably resistant to reform. The only sound motivation is profit, achieved by delivering a product that customers will buy or solving a problem painful enough they will pay to make it disappear. The author combines an unflinching wake-up call to idealistic dreamers with an overview of the onerous obligations of the business owner--this book is meant to edify and instruct and also scare off those who are unlikely to succeed. For example: ""Love cannot be the reason you go into business."" Also, Winget provides a wealth of sound entrepreneurial counsel customized for the beginner and covering everything from social media to time management. An experienced and successful business owner, the author incisively analyzes the differences between an entrepreneurial hit and miss; the former is a salable response to a real consumer need, and the latter is a response to the business owner's personal needs. The tone here sometimes veers toward tendentious, and the book isn't free of empty clichés. ""Lighten up! Don't get your panties in a wad over every little thing that happens."" Still, for the reader thinking of launching their first business, this could be a helpful splash of cold water. Prudent, pragmatic guidance for those who can weather the author's bombastic writing. - Kirkus Reviews

Author Information

Larry Winget is a professional motivational speaker, bestselling author, television personality and social commentator.

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