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OverviewWith its unique mix of theory, historical discussion, case studies, and contemporary analysis, this book provides a complete and detailed comprehension of the business environment in Central America, with a focus specifically on Guatemala. Identifying the key drivers of Central America economic growth and development, it outlines what must be done to take advantage of the opportunities as Guatemala moves into the future. This book will serve as a valuable resource for IB scholars and students seeking to learn more about the changing focus and interests of Central America, and the implications and opportunities this poses for global business interests. Full Product DetailsAuthor: John E. Spillan , Marleen Campbell LopezPublisher: Springer Nature Switzerland AG Imprint: Springer Nature Switzerland AG Edition: 1st ed. 2021 Weight: 0.454kg ISBN: 9783030643034ISBN 10: 3030643034 Pages: 179 Publication Date: 14 May 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsChapter 1. Introduction.- Chapter 2. Economic Environment.- Chapter 3. Political and Legal Environment.- Chapter 4. Cultural and Socioeconomic Environment.- Chapter 5. Establishing a Business in Guatemala.- Chapter 6. Marketing in Guatemala.- Chapter 7. Conclusions and Future Trends.ReviewsAuthor InformationJohn E. Spillan is Professor of Management and Director of International Affairs in the School of Business at the University of North Carolina at Pembroke, USA. His research interests are in the areas of international business, management, and teaching pedagogy. He is the author of 50 academic articles and seven books. Marleen Campbell Lopez is Director of International Business Programs at the Universidad del Istmo, Guatemala. She has more than 15 years of experience in international strategy planning for brands in the Latin American region. Tab Content 6Author Website:Countries AvailableAll regions |
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