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OverviewWe live in turbulent times. In the future companies will have to take responsibility and try to provide a solution to social problems. The C A R E principles are precisely designed to help companies to stay relevant and moreover prepare for the increasingly demanding customer. This book inspires with numerous cases from all sectors, all over the world. From start-ups to multinationals. It shows that everyone, including companies, can show what they really care about. AUTHOR: Isabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers. SELLING POINTS: . C A R E model: simple principles for sustainable success . Packed with cases from all sectors . Applicable for small and large brands 20 colour illustrations Full Product DetailsAuthor: Isabel VerstraetePublisher: Lannoo Publishers Imprint: Lannoo Publishers Weight: 0.398kg ISBN: 9789401475037ISBN 10: 9401475032 Pages: 200 Publication Date: 14 April 2021 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationIsabel Verstraete worked in advertising and marketing in the Netherlands, France and Belgium before founding her own strategic consultancy in 2011. She is president of FAM, Female Association of Belgian Marketeers. Tab Content 6Author Website:Countries AvailableAll regions |
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