Overview

Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines— from its original theory and latest updates—to arrive at new insights on digital transformation. The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for– major categories of customers’ expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers’ Expectations (DICE). DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions. This book provides leaders with the right lenses to filter markets, giving order to complexity, and making disruptive innovation simpler.

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9781952538926

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Reviews

This is a must-read for those seeking to be disruptors, not disruptees. It introduces the six-step 'pattern of disruptions'... a brilliant concept you'll apply to both traditional and digital innovation. An insightful roadmap for the next generation of innovators!--Dan Adams, Founder and President, The AIM Institute While some business publications are page heavy and content light, Johnson's text is the opposite. This is not a book for the casual or merely curious reader - it is targeted squarely at innovation professionals who want disruptive theory at the heart of their product strategies and who aren't afraid to roll up their sleeves. It is a thorough review of the published literature and the development of an interesting new framework for strategists to chart a path through the transformation.--Jim Fritz, Executive in Technology Strategy

Author Information

Marguerite L. Johnson leads transformational innovation growth strategies. Her business leadership and market knowledge extends across many commercial and industrial markets: automotive electrification, vehicle electronic safety systems, engines, heavy off-road equipment, and plastics. Marguerite's expertise includes: disruptive innovation, digital transformation, ideation, customer insights, digital marketing, digital business models and platforms, open innovation, co-creation, and innovation ecosystems. She earned a Master's degree in acquisitions management from Central Michigan University and several professional certifications from Northwestern University, Kellogg, Harvard Business School, and MIT Sloan. Marguerite is a twice US patented inventor.

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