Overview

In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics--like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products--that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover: ● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions ● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product ● Methods for equity distribution that minimize conflict and maximize investor return

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Paul Cheek is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the executive director of the Martin Trust Center for MIT Entrepreneurship and a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT's first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to Forbes 30 Under 30, the definitive list of young people changing the world. Paul is a cofounder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously cofounded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. Brandon Pollock is an audiobook narrator and voice actor with more than twelve years of experience. Using his smooth, confident, and engaging voice, Brandon has narrated titles in genres ranging from fiction, Christian romance, and psychological thriller to self-help, business, finance, and Christian nonfiction. In 2008, Brandon began his career behind the microphone as an on-air talent for a heritage Top-40 station in Charlotte, North Carolina. He transitioned to voice acting in 2010 and has since voiced campaigns for companies such as Clorox, Nintendo, Citgo, NASCAR, and Little Tykes, among others. Brandon currently lives in Mooresville, North Carolina, with his wife, two daughters, their Goldendoodle, Riggs, and their three-legged cat, Derek.

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