Overview

This book is written to deal with change. The transformation that is taking place in the business landscape particularly in the area of marketing is enough to close a business within a few months - if that business won't be able to cope up. And that is one of my greatest motivations in writing the book.I wanted this book to become an instrument to help small business owners to adjust to the changing demand of the consumer market. I want to help them to successfully navigate the evolving marketplace by having the right perspective and tools in their hands.However, I'm quite sure that some of the things I shared here will be obsolete in a matter of years. Digital Marketing is a product of technological advancements so any further advancements can render some tools powerless. That's why I put a huge emphasis on the importance of having a clear understanding of timeless marketing principles.Whatever happens in the future, there's one thing I'm sure about. The marketing principles that carried Henry Ford, Peter Drucker, Jack Welch, Bill Gates, Steve Jobs, Elon Musk and a lot of other successful entrepreneurs to the top will also be able to bring you the success that you want. It is never about the tools. It is always about understanding the needs of your customers and providing the solution to their needs. And that's what I want you to carry as you close this book and move forward in your business.

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9781092940696

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