Overview

Full Product Details

Author:   María José Luzón ,  Carmen Pérez-Llantada
Publisher:   Multilingual Matters
Imprint:   Multilingual Matters
Dimensions:   Width: 15.60cm , Height: 1.60cm , Length: 23.40cm
Weight:   0.490kg
ISBN:  

9781788924719

ISBN 10:   1788924711
Pages:   224
Publication Date:   07 March 2022
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

List of Figures List of Tables Acknowledgments Chapter 1. Introduction: Why Focus on Digital Genres? Chapter 2. Genre as a Framework for the Analysis of Digital Communication Chapter 3. Knowledge Communication in the Digital Era Chapter 4. Performing Multiple Identities and Enhancing Academic Visibility Chapter 5. Sharing Research in Progress with Peers: Online Laboratory Notebooks Chapter 6. Interacting in Academic Social Networking Sites Chapter 7. Disseminating Knowledge to Diversified Audiences Chapter 8. Engaging The Public in Research Chapter 9. ‘Showing’ Research through Audiovisual Genres Chapter 10. Assessing Research and Participating in Research Discussions Online Chapter 11. Final Considerations and Future Directions References

Reviews

Bringing together multiple genre traditions, this timely book offers critical insights into how online platforms influence how science is communicated to a range of audiences, affords multimodal expressions, and can be more engaging through multilingual genre-ing activities. Expansive, generative, and smart, this is an important contribution to genre studies. Science communicators, too, will benefit from the detailed and thoughtful analyses in this essential book. * Ashley Rose Mehlenbacher, University of Waterloo, Canada *

Author Information

María José Luzón is Senior Lecturer at the University of Zaragoza, Spain. Her research interests include genre analysis, digital genres, academic discourse, and English for Academic Purposes. Carmen Pérez-Llantada is Professor of English Linguistics at the University of Zaragoza, Spain. Her research interests include genre analysis, English for Academic Purposes, academic writing, and rhetoric and composition.

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