Overview

Fuel your business's transition into the digital age with this insightful and comprehensive resource Digital Business Transformation: How Established Companies Sustain Competitive Advantage from Now to Next offers listeners a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, Digital Business Transformation delivers practical advice and approachable strategies to help businesses realize their digital potential. Digital Business Transformation provides listeners with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of: how to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges; how to deconstruct decision-making throughout all levels of your organization; and how to combine strategy, product, experience, engineering, and data to produce digital results. Perfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, Digital Business Transformation delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.

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"Nigel Vaz is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by Consulting Magazine as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media, including the BBC, Bloomberg, CNBC, CNN, the Financial Times, and the Wall Street Journal, and is an inductee of the BIMA Digital Hall of Fame. Neil Shah is an Audie-nominated narrator and winner of multiple AudioFile Earphones Awards who has recorded over 150 audiobooks. AudioFile magazine has commended him for ""an absolutely mesmerizing listening experience"" and as ""an outstanding narrator who adds a healthy dose of personality to each of the characters."" As a classically trained actor with an MFA from the Old Globe/University of San Diego, he has appeared off Broadway and on regional stages, as well as in film and television. He records from his home studio in Portland, Oregon."

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