Overview

An Extraordinary Advance Look at the Language of Tomorrow; Our revved-up world isn't just changing faster than ever before, it's creating new words and new language at breakneck speed. Now, Faith Popcorn, the futurist and trend authority who is known as the Nostradamus of marketing - and Adam Hanft, author, business strategist and media critic - have created the first-ever Dictionary of the Future, a thought-provoking, entertaining and richly informative collection of hundreds of new, emerging and just-invented words and terms. While traditional dictionaries wait for language to achieve familiarity, Dictionary of the Future is there first, enabling readers to identify the latest trends across all dimensions of the culture. Organised by familiar categories such as the arts, corporate business, education, health and technology - and by provocative new categories such as New Behaviours and New Structures - this dictionary allows readers to see the future taking shape before their eyes, word for word, idea by idea...

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9780786866571

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Reviews

Webster's take note: You've just been left in the dust. - John Koten, Worth magazine; A truly brilliant and amusing work - Paris Review

Author Information

Faith Popcorn is an internationally respected forecaster of consumer trends, and a key adviser to many leading multinational corporations including BMW, Bell Atlantic, McDonalds and Proctor & Gamble. She is also the best-selling author of The Popcorn Report. She lives in New York City. Adam Hanft is a leading figure in the worlds of marketing and advertising. He is founder of the firm Hanft, Byrne, Raboy & Partners. He is also a contributing editor to Worth magazine, and has served as senior adviser to Civilization. He also lives in New York City.

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