Overview

This fully revised third edition contains 7,000 entries, each with a part of speech, a note on grammar, an encyclopaedic commentary, and an example sentence to show how the term is used in context. Differences between British and American usage highlighted Phonetic pronunciation given for all entries Useful supplements provide a SWOT analysis, sample rate card and print-specification form Quotations from magazines and newspapers give real-world contexts The Dictionary of Management is an invaluable tool for anyone who works in or studies marketing, and for any professional looking to understand the terms crucial to the growth and success of their business.

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Now in its third edition, this reliable dictionary has been updated to include new e-commerce and Internet marketing terms such as 'streamer' and 'digital cash'. As in previous editions, the definitions are comprehensive and cover a wide range of terms, from the more familiar - such as 'high-pressure salesman' - to specialist vocabulary only used by those in marketing or related retailing areas. Throughout the dictionary terms are clearly explained in easy-to-understand language, with quotations from magazines and newspapers illustrating their use in context. Whilst the overall result is one of simplicity and clarity, the dictionary does occasionally seem to labour the point, especially with the inclusion of words seemingly unrelated to marketing - for instance 'telephone kiosk', unsurprisingly defined as 'a shelter with a public telephone in it'. Nevertheless, the accessible approach makes the dictionary easy to use, and for anyone doubting the correct pronunciation of terms they are also spelt out phonetically. In addition, at the rear of the book there are handy reference pages covering a number of topics such as advertising rates and technical data for periodicals, social group classifications and lifestyle segmentation. This is a useful reference work for anyone studying or entering the field of marketing. It will also be of interest to those working with marketing people on a regular basis, even if only for reassurance that there are no hidden meanings in the words used - and that 'front' really does just mean 'a part of something which faces away from the back'. (Kirkus UK)

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