Overview

Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions--and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.

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Kitty Hendrix is from Carmel, California, and has been a professional actor/singer since childhood. She moved to New York City after college and found jobs singing in concert venues, cabarets, comedy clubs, and recording studios. She also acted in theater productions, originating more than twenty leading roles; appeared in film and television; and was a founding producer of Legacy Stage Ensemble, a theater company dedicated to the exploration of generational and social issues. Recording audiobooks since 2013 at her studio in NYC and working in nearly every genre, Kitty has consistently received excellent reviews for her work from AudioFile magazine and others. In 2018 Kitty was nominated as a finalist for an Audie Award for her narration of Daisy Miller by Henry James. Kitty now lives and records in the Catskill region of New York with her Shiba Inu, Reiki, and progressive activist/writer husband Alan Charney, where she also enjoys gardening, interior design, and organic cooking. She is a proud member of SAG-AFTRA and Actors' Equity. Cynthia M. Beath is professor emerita at the University of Texas McCombs School of Business. Martin Mocker is professor at ESB Business School at Reutlingen University, Germany, and research scientist at the MIT Sloan Center for Information Systems Research. Jeanne W. Ross is principal research scientist at the MIT Sloan Center for Information Systems Research.

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