Design Thinking for Strategy: Innovating Towards Competitive Advantage

Author:   Claude Diderich
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
ISBN:  

9783030258771


Pages:   219
Publication Date:   15 October 2020
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Design Thinking for Strategy: Innovating Towards Competitive Advantage


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Overview

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.

Full Product Details

Author:   Claude Diderich
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.361kg
ISBN:  

9783030258771


ISBN 10:   3030258777
Pages:   219
Publication Date:   15 October 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Part I: The Concepts and Theories Behind Innovative Strategy Design.- Part II: A Structured Approach to Strategy Development.- Part III: Laying the Foundation for a Successful Strategy.- Part IV: Iteratively Developing the Business Model Underlying the Strategy.- Part V: Exposing the Designed Strategy to the Competitive Environment.

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Author Information

Dr. Claude Diderich is an innovation, strategy, and digital transformation consultant specialized in design thinking-based business model innovation at the consulting company innovate.d, which he founded in 2011. He has over 20 years of experience in strategy development and business model innovation, with special focus on design thinking. His expertise spans from creating innovative strategies, modernizing business models, launching new products, managing product portfolios, developing target operating models, as well as implementing novel technologies.  Claude has worked with diverse firms and advised them on improving their profitability through creativity and innovation in the digital age. Claude holds a doctor ès sciences and a master in computer science engineering from the Swiss Federal Institute of Technology in Lausanne, a certificate of advanced studies in strategy from the University of St. Gallen, and a specialization certificate in design thinking and innovation from the Darden School of Business, University of Virginia. He is a member of the Strategic Management Society and a member of the editorial review board of the Journal of Business Models. Since 2015, he is a senior mentor to University of Virginia's Darden School of Business online design thinking program.

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