Overview

● Develop your unique design thinking mindset ● Build a creative toolbox that inspires new ideas ● Examine how design thinking applies across industries ● Challenge your creativity methods Design thinking is not just the property of graphic designers. This approach to creating solutions by thinking from the customer perspective can lead to new and innovative ideas that old methods could not approach. Design Thinking For Dummies provides a jump-start to get you and your organization on the path to new creativity. Written by a design thinking thought leader, this book helps you through the design thinking cycle and shows how it can help any industry.

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Shaun Grindell, actor and Earphones Award-winning narrator, was born and raised in Southampton, England. His training includes the Calland School of Speech and Drama and the Lee Strasberg Theatre and Film Institute in London. He has been seen on stage in London and Las Vegas. Christian Muller-Roterberg is a professor and lecturer in technology, management, and entrepreneurship at Ruhr West University. He heads the university's graduate program in business management. Muller-Roterberg has also been involved in a number of startups and IPOs. He is author of Handbook of Design Thinking.

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