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OverviewGrounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking. Full Product DetailsAuthor: Min Basadur (McMaster University, Canada.) , Michael Goldsby , Rob MathewsPublisher: Taylor & Francis Ltd Imprint: Routledge Edition: 2nd edition Weight: 0.800kg ISBN: 9781032070162ISBN 10: 1032070161 Pages: 332 Publication Date: 06 May 2022 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Undergraduate Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsDesign-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today's entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development. - Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today's entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development. - Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA """Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today’s entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."" - Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA" Author InformationMin Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity. Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A. Tab Content 6Author Website:Countries AvailableAll regions |
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