Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation

Author:   Cor Molenaar
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032127668


Pages:   180
Publication Date:   24 February 2022
Format:   Paperback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Demand-Driven Business Strategy: Digital Transformation and Business Model Innovation


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Author:   Cor Molenaar
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.400kg
ISBN:  

9781032127668


ISBN 10:   103212766
Pages:   180
Publication Date:   24 February 2022
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Reviews

'Cor's analysis [gives] us insights of what is happening at a macro-economic level worldwide level, at the same time bringing us at arm's length of what is happening both at the customer's side and the business side so close by.' Dr. Sofie Geeroms, Managing Director, BeCommerce, Belgium 'In the retail arena where my business is competing, changes are rapid and disruptive and this calls for connecting with communities in new ways. Digitisation, technology and data management all play a critical role in this transformation. This book will show you how you can use it to create a competitive edge!' Giovanni Colauto, CEO, de Bijenkorf department stores, The Netherlands


Author Information

Cor Molenaar is Professor at Rotterdam School of Management, Erasmus University, The Netherlands.

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