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Full Product Details

Author:   Bernard Marr
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 15.50cm , Height: 1.50cm , Length: 23.50cm
Weight:   0.415kg
ISBN:  

9781398602588

ISBN 10:   1398602582
Pages:   272
Publication Date:   03 October 2021
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter - 01: Introduction - Why every business is now a data business; Chapter - 02: Use cases for data; Chapter - 03: Using data to improve your business decisions; Chapter - 04: Using data to understand your customers; Chapter - 05: Using data to create more intelligent services; Chapter - 06: Using data to make more intelligent products; Chapter - 07: Using data to improve your business processes; Chapter - 08: Monetizing your data; Chapter - 09: Defining your data use cases; Chapter - 10: Sourcing and collecting data; Chapter - 11: Data governance, ethics and trust; Chapter - 12: Turning data into insights; Chapter - 13: Creating a technology and data infrastructure; Chapter - 14: Building data competencies in your organization; Chapter - 15: Executing and revisiting your data strategy; Chapter - 16: Looking ahead

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Author Information

Bernard Marr is a bestselling author, futurist and world-renowned expert in the areas of data and artificial intelligence. He is the author of 20 books, writes a regular column for Forbes and works for and coaches many of the world's best-known organizations, including Amazon, Google, Microsoft, IBM, Shell, NATO and the UN. He is also a major influencer with over 2 million social media followers and over 1 million newsletter subscribers. LinkedIn ranked him as one of the top 5 business influencers in the world and the No 1 influencer in the UK.

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