Overview

Often, 'Customer First', or even 'Customer as the Sole Purpose', has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.This book develops a 'Left-Right Circles' theory where customer needs are depicted as the 'Left Circle'. The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The 'Right Circle' in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

Full Product Details

Author:   Andrew Chi-fai Chan (The Chinese Univ Of Hong Kong, Hong Kong) ,  Joseph H L Ko (-) ,  Conrad Wong (Yau Lee Holdings Limited, Hong Kong) ,  Diamond Tai (The Chinese Univ Of Hong Kong, Shenzhen, China)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
ISBN:  

9789811252884

ISBN 10:   9811252882
Pages:   184
Publication Date:   20 July 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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