Overview

This book takes an interdisciplinary approach to corporate social responsibility (CSR), examining economic sciences and managements to show the complexity of the contemporary perception and development of CSR in Poland. It considers well-being of workers, the importance of the common good and social innovations in relation to profit. It addresses consumers and organizations, underlining the role and importance of small and medium sized enterprises. This book shows the possibility of improvement management systems by using CSR in business operations. It is valuable reading for academics working in corporate social responsibility, business ethics and in Polish management more generally.

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9783030422790

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Katarzyna Bachnik is Associate Professor at Hult International Business School, San Francisco, US. She is affiliated at the Institute of Management, Warsaw School of Economies, and has collaborated as visiting professor with ESADE Business School, Barcelona, Cass Business School, London and Burapha University, Thailand. With twelve years of experience in management, innovation, design thinking, international marketing and corporate social responsibility, she has worked as a lecturer, a trainer, and an editor, and is the author of several publications in the aforementioned areas.  Magdalena Kaźmierczak is Professor at the Department of Standardized Management Systems at the Poznań University of Economics and Business (PUEB), Poznań, Poland. Her research interests include corporate social responsibility, quality management methods and techniques, standardized management systems and lean manufacturing. Since 2016, she has acted as the Rector’s Plenipotentiary for University Social Responsibility (USR) at the Poznań University of Economics and Business.  Magdalena Rojek-Nowosielska is professor in the Strategic Management Department at the Wroclaw University of Economics, Wrocław, Poland. Her research interests are corporate social responsibility, non-financial reporting and cultural diversity management. She is the author and editor of numerous publications on the issue of corporate social responsibility.  Magdalena Stefańska is Associate Professor in the Marketing Strategies Department, Faculty of Management at Poznań University of Economics and Business, Poznań, Poland. Her areas of interest are corporate social responsibility, marketing communication and retailing. She is an author or co-author of over 100 articles and co-editor of the book Fair Trade in CSR Strategy of Global Retailers (Palgrave Macmillan; 2015).  She is a reviewer for the journals:European Journal of Marketing, Praxeology, Sustainability, and the Annals of Marketing Management & Economics. Justyna Szumniak-Samolej is Assistant Professor at Department of Management Theory, Warsaw School of Economics, Warszawa, Poland. She works as a researcher, trainer, lecturer and conference speaker. Her key research areas are management in the new economy, corporate social responsibility, social media and innovative business models. Her academic publications include books, refereed journal articles, book chapters and refereed conference papers. 

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