Overview

Never Let a Good Crisis Go to Waste Winston Churchill immortalized these words while urging global leaders to seize the moment and rebuild better than ever in the aftermath of World War II. The savviest CEO's, entrepreneurs and professionals also recognize that a crisis is not to be wasted - that it is not a time to duck, pivot or limit your losses, but rather an unparalleled opening to rethink, reexamine and reimagine your business or career. Necessity is the mother of reinvention. Whether caused by external events, the actions of other people, or our own miscalculations, a crisis can provide an exceptional opportunity to come back wiser, stronger, and better positioned than before. But how do you find the breakthrough ideas you need to get started? Transform your ideas into actionable plans? Or turn your plans into money-making reality? Crucial Creativity provides solid answers - not a series of theories, bromides, or platitudes, but a real world strategy that has been proven to work in the trenches of crisis, and can be implemented in your own business or career. In the pages of this book, you will read about, and hear directly from people whose livelihoods and futures were imperiled by what seemed, at the moment, like insurmountable odds. Some had businesses that were struck by circumstances beyond their control; some were forced to abandon career tracks or business plans that didn't pan out; some were fired from jobs or elected positions; others burned out, lost their customer base, or were betrayed by trusted colleagues. In every instance, they found a way to leverage the strategy you'll discover in this book to create a fresh and prosperous tomorrow. About the Author MARK S. WALTON is a Peabody award winning journalist, Fortune 100 management consultant, and Chairman of the Center for Leadership Communication, a global leadership development enterprise with a focus on leadership and exceptional achievement in life, work and business.

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9781736009413

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Reviews

Great and enormously helpful! Mark Walton shows us that the shape of a crisis may be novel, but the secrets to surviving and thriving through it are not. In Crucial Creativity, he looks to companies and individuals who have overcome calamities in the past, and applies their strategies to today and tomorrow. -Barbara Bradley Hagerty, New York Times bestselling author of Fingerprints of God, and contributing editor at The Atlantic If you're ready to turn a crisis into a business opportunity, this book is for you. Lucidly written and filled with inspiring examples and practical insights, Mark Walton's Crucial Creativity can help you reinvent your organization or career to meet the moment with verve and success. -William Ury, Ph.D., international bestselling co-author, Getting to Yes, and co-founder, Harvard Negotiation Program In this timely new book, Mark Walton delivers clear, innovative strategies to help us successfully recover from staggering career and business setbacks with fresh confidence and wisdom. -Kerry Hannon, career columnist for the New York Times and AARP Magazine, and author of Never Too Old to Get Rich: The Entrepreneur's Guide to Starting a Business at Midlife Mark Walton is one of our most perceptive thinkers on the importance of creativity in career and business transitions. In Crucial Creativity, he delivers thoughtful answers to what may be the most timely and important question yet: How do you reinvent yourself in a crisis economy? -Mark Miller, Reuters columnist, New York Times contributor, and publisher of RetirementRevised.com A powerful book! A beautiful blend of strategy and storytelling that will be an invaluable companion to anyone working on a business or career reinvention or even a mindset shift. -Marci Alboher, VP Encore.org and author of the Encore Career Handbook: How to Make a Living and a Difference in the Second Half of Life A crash course in crisis creativity! In his warm, welcoming style, Mark Walton asks: If life has changed, how do we create a new game? He goes on to provide lived examples and real-life recommendations for moving forward from where you are to where you need to be, in the midst of discomfort and uncertainty. -Anisa Mehdi, Executive Director, Abraham Path Initiative, and Emmy Award-winning producer for ABC and PBS

Author Information

Mark S. Walton is a Peabody award-winning journalist, Fortune 100 management consultant, and Chairman of the Center for Leadership Communication, a global executive education and communication enterprise with a focus on leadership and exceptional achievement in life, work and business. He has been a Professor of Leadership in the U.S. Navy's Advanced Management Program, as well as at the Senior Executive Institute and Kenan-Flagler Graduate Business School at the University of North Carolina-Chapel Hill. In his role as Chairman of the Center for Leadership Communication (www.leadercommunication.com) he has taught, coached, and advised thousands of leaders, managers and career professionals in corporate universities and executive programs at many of the world's leading organizations including: Bank of America, Dow Chemical, General Electric Corporation, Duke Energy, Toyota Motor Corporation, Glaxo SmithKline, NASA, and the United States Navy and Marine Corps. Earlier in his career, Mark was CNN's first Chief White House Correspondent and later CNN Senior Correspondent and Anchor, traveling the globe from network headquarters in Atlanta. He is a recipient of broadcast journalism's premier honor, the George Foster Peabody Award, for his role in CNN's live coverage, from Moscow, of the failed 1991 Soviet coup, and the subsequent fall of Communism. His research, writing and reporting on business leadership and career achievement, as well as on major social trends and issues including creativity, psychotherapy, philanthropy, entrepreneurship, environmentalism and constitutional law, have been honored with the National Headliner Award, Ohio State Journalism Award, Cable Ace Award, Gold Medal of the New York TV and Film Festival and the Silver Gavel of the American Bar Association. Reuters columnist, New York Times contributor, Morningstar columnist, CBS Money Watch columnist, publisher of RetirementRevised.com

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