Overview

This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Full Product Details

Author:   Rajagopal
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2021
Weight:   0.410kg
ISBN:  

9783030770853

ISBN 10:   3030770850
Pages:   280
Publication Date:   19 July 2022
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
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Table of Contents

About the AuthorAcknowledgements Preface List of Figures  Section-I         The Crowd Foundation Chapter 1        Crowdsourcing Chapter 2        Crowdfunding Chapter 3        Crowd-based Business Modeling Section-II        Crowd Dynamics in Business Chapter 4        Decision Space: Collective Intelligence Chapter 5        Crowd-based Business Leadership and Strategies Chapter 6        Technology and ‘Generation Next’ Business Chapter 7        Consumer Behavior and Cognitive Theories Chapter 8        Crowd-based Service Design Section-III      Times Ahead Chapter 9        Future Perspectives Index  

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Author Information

Rajagopal is Professor of Marketing at EGADE Business School of Tecnologico de Monterrey, Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Commerce, and Manufacture, London, United Kingdom. Dr. Rajagopal is serving as Visiting Professor at Boston University, Boston, Massachusetts, since 2013 and is also adjunct professor at the UFV India Global Education of the University of the Fraser Valley, Canada.

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