Overview

What is creativity and how can we best nurture creativity in different contexts? Drawing on a wide range of cases from the arts, business, design, media and sports, Creativities encourages readers to discover, mix and adapt their own version of creativity, rather than attempting to imitate or follow ‘best practice’. International in scope, examples and cases extend beyond the typical Western ‘creative genius’ model, illuminating the great extent and diversity of global creativities. The book is designed around five key questions that address the what, how, where, who and why of the creative process, employing frameworks, questions and illustrative ‘recipes’ designed to inspire out-of-the-box creative thinking. The authors argue that to develop their own creativities, readers should experiment with different ingredients and find their own bisociative balance. With its rich array of cases, frameworks and visual material, Creativities will help educators design and lead classes on creativity, innovation and creative entrepreneurship. Its accessible content will also appeal to and inspire students and practitioners in business leadership, organisational innovation and critical management studies.

Full Product Details

9781788979474

Table of Contents

Reviews

'By addressing the what , the how , the where , the who and the why of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. -- Creativities is stimulating, enjoyable, and most importantly, creative!'- Bjarki Valtysson, University of Copenhagen, Denmark

‘The title Creativities, with its nod to the five of the serving men of Rudyard Kipling, serves its purpose well. It captures what is provided in the book, which is essentially a template for stimulating creativity. Or, more precisely, for stimulating the plurality of creativities found across its various contexts in use. Importantly within this book, there isn’t really a plan of how to do creativity, it is more about using the tools within to develop your own version of creativity.’ -- Tudor Rickards, Action Learning: Research and Practice ‘If you want to combine your unique talents and passion to create value in today’s entrepreneurial world, read Creativities to learn an original approach that is both simple and profound.’ -- Dorie Clark, Wall Street Journal best-selling author The Long Game, Thinkers50, and Duke University, US ‘Whether you’re an entrepreneur, a business person, an artist, or working in the community, it’s your creativity that helps you and others make positive change. Creativities is revolutionary in -- showing how everybody has a creative spark that can be developed, and it provides the focus and the tools to help you make the most of your distinctive gifts.’– E. LaBrent Chrite, Bentley University, US ‘Good leaders provide people space to develop their creative talents. Creativities provides a great way for leaders and teams to surface individualized approaches to creativity.’ -- Frances Frei, Harvard Business School, US, Ted Talker, Thinkers50 Clubhouse Host, best-selling author Unleashed and Uncommon Service ‘Creativity is the soul of entrepreneurship, the engine of growth, and one of the greatest joys any of us can experience. And now, finally,Creativities comprehensively and luxuriously pulls back the curtain to enable anyone to change their life by living creatively. One part rigorous analysis, one part entertainment, and one part inspirational journey, this is the one book on creativity you have to read.’ -- Sydney Finkelstein, Dartmouth College, US, best-selling author Superbosses and host of the podcast, The Sydcast ‘Creativities provides a fascinating journey through international creativity stories, analyzing the ingredients of their success in an entertaining and structured way. A must read for global executives who struggle to match their need to inspire creativity with the logic of the what, how, where, who and why of the creative process that the authors so usefully outline in this book.’ -- Johann Goettler, President and CEO, Siemens S.A., Greece ‘Creativities is a book for the ages. It provides substantial recommendations for how a wide variety of people can develop their creative talent: entrepreneurs, those working in creative industries, those working in creative functions in large and small organizations in fact, any individual who just wants to become more creative. Creativities’ ideas are grounded in a broad base of literatures and brought to life through brilliant examples, making it an important treatise for scholars in creativity, innovation, and entrepreneurship. Moreover, because of their need to be increasingly more innovative to enhance their competitiveness and better satisfy their stakeholder’s needs, it should be read by employees in all organizations.’ -- Michael A. Hitt, Texas A&M University, US and author Strategic Management: State of the Field and Its Future ‘Creativity is becoming more and more important in the digital world. By exploring the what, how, where, who, and why of creative process, Creativities shows us all how we can be more innovative, making it an exceptional resource for learning and teaching creativity and innovation.’ -- Hao Jiao, Beijing Normal University, P.R.China ‘Creativity is the rootstock of the anatomy of creative endeavors. Bilton, Cummings, and ogilvie brilliantly deconstruct these endeavors, and in doing so have produced a work with the power to ‘In order to face the real social, environmental and economic challenges we now face, business and community organizations must encourage people’s creative thinking rather than stifle it. Creativities shows us how we can harness our unique approaches to creative thinking for the greater good.’ -- Bernard J. Milano, President, KPMG Foundation (1992-2019) and President, The PhD Project (1994-2019) ‘Finally, with this book, we're seeing creativity democratised, and excellent approaches like jua kali from Kenya and jugaad from India getting recognised. By also focusing on the why of creativity, the authors confirm that necessity should indeed be the mother of invention.’ -- Vincent Ogutu, Strathmore University, Kenya and inventor of The Innovation Algorithm ‘Creativities offers an incisive and inspiring examination of an elusive subject. If you’re seeking to understand the what, how, where, who, and why of creativity, this book is an essential read.’ -- Daniel H. Pink, best-selling author The Power of Regret, A Whole New Mind, and Drive</> ‘If you suspected that there must be more than one type of face, place or case of where creativity comes from then this book is for you. Creativities contains amazing creative approaches from -- around the world and a cool “Creativities Canvas” for thinking through what kind of creator you want to be.’– Jeffrey A. Robinson, Rutgers University, US and author Black Faces in High Places ‘Creativities shows there is no “one way” to be creative and that we can all find our own creative approach. It then provides processes, frameworks and ways of thinking to help readers do just that. The 30 inspirational illustrative “recipes” are the highlight, and the whole package an ideal manual for courses in creativity and innovation in business schools and beyond. One suspects that a certain amount of fun was had in the writing of the book. Certainly, there’s a promise of fun and enlightenment in its use!’< -- Ed Snape, Hong Kong Baptist University ‘By addressing the “what”, the “how”, the “where”, the “who” and the “why” of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. Creativities is stimulating, enjoyable, and most importantly, creative!’ -- Bjarki Valtysson, University of Copenhagen, Denmark ‘Leaders today are tasked with navigating their organizations through many novel and complex challenges. Success in this environment requires getting the most out of our people. Creativities -- provides insightful and practical tools leaders can use to unlock the creative potential of their people, which in turn will support the development of innovative services, products and practices.’– Ian O. Williamson, University of California, Irvine, US ‘Creativity drives individual development and is the driving force of society today. In the digital economy era, social production is a creative production and social consumption is an imaginative

'Wherever you are in your creative journey, whether you're a first timer or seasoned professional, Creativities will coach you to ask the right questions and discover your own insightful answers.' -- Nick Wilson, Kings College London 'If you want to combine your unique talents and passion to create value in today's entrepreneurial world, read Creativities to learn an original approach that is both simple and profound.' -- Dorie Clark, Wall Street Journal best-selling author The Long Game, Thinkers50, and Duke University, US 'Whether you're an entrepreneur, a business person, an artist, or working in the community, it's your creativity that helps you and others make positive change. Creativities is revolutionary in -- showing how everybody has a creative spark that can be developed, and it provides the focus and the tools to help you make the most of your distinctive gifts.'- E. LaBrent Chrite, Bentley University, US 'Good leaders provide people space to develop their creative talents. Creativities provides a great way for leaders and teams to surface individualized approaches to creativity.' -- Frances Frei, Harvard Business School, US, Ted Talker, Thinkers50 Clubhouse Host, best-selling author Unleashed and Uncommon Service 'Creativity is the soul of entrepreneurship, the engine of growth, and one of the greatest joys any of us can experience. And now, finally,Creativities comprehensively and luxuriously pulls back the curtain to enable anyone to change their life by living creatively. One part rigorous analysis, one part entertainment, and one part inspirational journey, this is the one book on creativity you have to read.' -- Sydney Finkelstein, Dartmouth College, US, best-selling author Superbosses and host of the podcast, The Sydcast 'Creativities provides a fascinating journey through international creativity stories, analyzing the ingredients of their success in an entertaining and structured way. A must read for global executives who struggle to match their need to inspire creativity with the logic of the what, how, where, who and why of the creative process that the authors so usefully outline in this book.' -- Johann Goettler, President and CEO, Siemens S.A., Greece 'Creativities is a book for the ages. It provides substantial recommendations for how a wide variety of people can develop their creative talent: entrepreneurs, those working in creative industries, those working in creative functions in large and small organizations in fact, any individual who just wants to become more creative. Creativities' ideas are grounded in a broad base of literatures and brought to life through brilliant examples, making it an important treatise for scholars in creativity, innovation, and entrepreneurship. Moreover, because of their need to be increasingly more innovative to enhance their competitiveness and better satisfy their stakeholder's needs, it should be read by employees in all organizations.' -- Michael A. Hitt, Texas A&M University, US and author Strategic Management: State of the Field and Its Future 'Creativity is becoming more and more important in the digital world. By exploring the what, how, where, who, and why of creative process, Creativities shows us all how we can be more innovative, making it an exceptional resource for learning and teaching creativity and innovation.' -- Hao Jiao, Beijing Normal University, P.R.China 'Creativity is the rootstock of the anatomy of creative endeavors. Bilton, Cummings, and ogilvie brilliantly deconstruct these endeavors, and in doing so have produced a work with the power to 'In order to face the real social, environmental and economic challenges we now face, business and community organizations must encourage people's creative thinking rather than stifle it. Creativities shows us how we can harness our unique approaches to creative thinking for the greater good.' -- Bernard J. Milano, President, KPMG Foundation (1992-2019) and President, The PhD Project (1994-2019) 'Finally, with this book, we're seeing creativity democratised, and excellent approaches like jua kali from Kenya and jugaad from India getting recognised. By also focusing on the why of creativity, the authors confirm that necessity should indeed be the mother of invention.' -- Vincent Ogutu, Strathmore University, Kenya and inventor of The Innovation Algorithm 'Creativities offers an incisive and inspiring examination of an elusive subject. If you're seeking to understand the what, how, where, who, and why of creativity, this book is an essential read.' -- Daniel H. Pink, best-selling author The Power of Regret, A Whole New Mind, and Drive</> 'If you suspected that there must be more than one type of face, place or case of where creativity comes from then this book is for you. Creativities contains amazing creative approaches from -- around the world and a cool Creativities Canvas for thinking through what kind of creator you want to be.'- Jeffrey A. Robinson, Rutgers University, US and author Black Faces in High Places 'Creativities shows there is no one way to be creative and that we can all find our own creative approach. It then provides processes, frameworks and ways of thinking to help readers do just that. The 30 inspirational illustrative recipes are the highlight, and the whole package an ideal manual for courses in creativity and innovation in business schools and beyond. One suspects that a certain amount of fun was had in the writing of the book. Certainly, there's a promise of fun and enlightenment in its use!'< -- Ed Snape, Hong Kong Baptist University 'By addressing the what , the how , the where , the who and the why of creative processes, Creativities informs, expands and inspires. The book applies a wealth of relevant cases from popular culture that are smoothly engrained within different models and frameworks of creative practices. An accessible and essential read for students and practitioners within the field of creative industries. Creativities is stimulating, enjoyable, and most importantly, creative!' -- Bjarki Valtysson, University of Copenhagen, Denmark 'Leaders today are tasked with navigating their organizations through many novel and complex challenges. Success in this environment requires getting the most out of our people. Creativities -- provides insightful and practical tools leaders can use to unlock the creative potential of their people, which in turn will support the development of innovative services, products and practices.'- Ian O. Williamson, University of California, Irvine, US 'Creativity drives individual development and is the driving force of society today. In the digital economy era, social production is a creative production and social consumption is an imaginative

Author Information

Chris Bilton, Reader in Creative Industries, Centre for Cultural & Media Policy Studies, University of Warwick, UK, Stephen Cummings, Professor of Strategy and Co-Director of The Atom Innovation Space, Victoria University of Wellington, New Zealand and dt ogilvie, Professor of Urban Entrepreneurship & Economic Development, Saunders College of Business, Rochester Institute of Technology, US

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