Overview

Creative thinkers are all around us, from creating a cupcake store to founding the world's largest marketplace. Business is more than profit, and entrepreneurship is art. What do you think of when you hear the words business and entrepreneurship? Does creativity come to mind? Too often, we look at business as a rigid, by-the-books field instead of free-flowing and artistic. But creativity plays a bigger part in business and entrepreneurship than you might have thought. Creative @ Work: The Art in Entrepreneurship will show you how business can be the ultimate innovative endeavor. This book explores the intersection between business, entrepreneurship, art, and creativity. Discover: The science of creativity The principles of creative business people How to become your best creative self Many people believe that only a select few have the innovative ability needed for entrepreneurship, or that being creative is meant for actors and musicians. Creative @ Work breaks through this barrier to show that creativity is a necessity for every business and is accessible to anyone.

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9781636767154

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