Overview

"The rural roads that led to our planet-changing global economy ran through the American South. That region's impact on the interconnected histories of business and ecological change is narrated here by acclaimed scholar Bart Elmore, who uses the histories of five southern firms--Coca-Cola, Delta Airlines, Walmart, FedEx, and Bank of America--to investigate the environmental impact of our have-it-now, fly-by-night, buy-on-credit economy. Elmore explores the historical, economic, and ecological conditions that gave rise to these five trailblazing corporations. He then considers what each has become: an essential presence in the daily workings of the global economy and an unmistakable contributor to the reshaping of the world's ecosystems. Even as businesses invest in sustainability initiatives and respond to new calls for corporate responsibility, Elmore shows the limits of their efforts to ""green"" their operations and offers insights on how governments and activists can push corporations to do better. Our lives are built around businesses that connect far-flung rural places to urban centers and global destinations. This ""country capitalism"" that proved successful in the US South has made it possible to satisfy our demands at the click of a button, but each click comes with hidden environmental costs."

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Bart Elmore is associate professor of environmental history at the Ohio State University and the 2022 recipient of the Dan David Prize. His books include Citizen Coke: The Making of Coca-Cola Capitalism and Seed Money: Monsanto's Past and Our Food Future. Chris Abernathy is a lifelong professional storyteller who found his calling telling scary stories to campers around a roaring fire at Camp Sumatanga in Alabama. He spent the next thirty years telling stories on radio and television, earning a dozen Best in Broadcasting awards from the Alabama Broadcasters Association. In 2015 he began narrating audiobooks and now works full-time from his home studio. He is married with two sons and takes every opportunity to travel anywhere and everywhere he can convince his wife to go.

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