Corporate Foresight: Anticipating the Future

Author:   Alberto F. De Toni (University Degli Studi di Udine, Italy) ,  Roberto Siagri (Eurotech Spa, Italy) ,  Cinzia Battistella ,  Lidia Cremonese
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367736347


Pages:   260
Publication Date:   18 December 2020
Replaced By:   9780367616465
Format:   Paperback
Availability:   In Print   Availability explained
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Corporate Foresight: Anticipating the Future


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Overview

"This book illustrates how to anticipate the future using more than the traditional predictive models (forecasting) based on the forward projection of past experiences, and moving into more advanced methods of anticipation logic (foresight) to build probable scenarios based on weak signals, emerging trends, coexisting presents and potential paths of evolution. Utilizing a helpful, four-part structure, the authors indicate how corporate foresight is fundamental to interpret and lead change, focusing on the two cornerstones of organization and management. They advocate the separation of Research (oriented to the market of tomorrow) from Development (oriented to the market of today), the establishment of a Foresight unit and the concentration of research activities mainly on the acquisition and recombination of external know-how. After an overview of state-of-the-art literature on forecasting methods, they further propose the implementation of a ""future coverage"" methodology, which will enable companies to measure and verify the consistency between trends, strategic vision and offered products. These organizational and managing tools are then tested in a case study: the Italian company Eurotech SpA, a leader in the ICT sector. A useful resource for both managers and researchers, the book will help readers gain the tools necessary to tackle change and navigate complexity in organizations."

Full Product Details

Author:   Alberto F. De Toni (University Degli Studi di Udine, Italy) ,  Roberto Siagri (Eurotech Spa, Italy) ,  Cinzia Battistella ,  Lidia Cremonese
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367736347


ISBN 10:   0367736349
Pages:   260
Publication Date:   18 December 2020
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Replaced By:   9780367616465
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Alberto F. De Toni is Rector and Professor of Operations Management and Management of Complex Systems at the University of Udine, Italy. He is also General Secretary of the CRUI (Conference of Italian University Rectors). Roberto Siagri is President and CEO of Eurotech SpA, Italy, of which he was a founder. Cinzia Battistella is an Associate Professor of Management Engineering at the University of Siena, Italy.

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