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OverviewFull Product DetailsAuthor: Sarah MarschlichPublisher: Springer Fachmedien Wiesbaden Imprint: Springer VS Edition: 1st ed. 2022 Weight: 0.310kg ISBN: 9783658368173ISBN 10: 3658368179 Pages: 212 Publication Date: 01 September 2022 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of Contents1 Introduction.- 2 Conceptual Framework: Neo-Institutionalism, Legitimacy, and Public Relations.- 3 Corporate Diplomacy at the Intersection of Public Relations and Public Diplomacy.- 4 State of Research: Previous Findings on Corporate Diplomacy, the Media, and Organizational Legitimacy.- 5 Study Context: The Case of the UAE.- 6 Method.- 7 Results.- 8 Discussion.- 9 Conclusion.ReviewsAuthor InformationDr. Sarah Marschlich is a senior research and teaching associate at the Department of Communication and Media Research (IKMZ), University of Zurich. Her research focuses on public relations, organizational communication, and companies' social and political responsibility communication. In particular, she is interested in investigating the role of the public sphere in constituting organizational perceptions by the public. Tab Content 6Author Website:Countries AvailableAll regions |
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