Overview

The idea that morality ( ethicality) can have a considerable impact upon the consumption. Hence, I think business moral performance is needed to satisfy every buyer's decision of consumption and it is linked to the ethnographic research growing literature on ethical consumer behavior. Within psychology, for instance, morality can be seen as a process of cognitive learning where systematic punishment and reward help to educate individuals of their actions. Whether consumption is informed by at least some of the available moral perspectives to some of the available moral perspectives, so it caused ethical issues that are raised by ethnographic research. Ethical consumption is concerned with predicting market behavior, it included some kind of relationship between the attitudes, values and behaviors of a defined ethical consumer group. For example, ethnographic researchers have been interested in the effects of environmental concern on environmentally friendly consumer behavior. Depending on how ethical consumption is defined, it recognizes alternative forms of what are essentially moral values, attitudes and buyer individual behavior. Consumer behavior has been changed by external elements, such as economy, technology, cultures, religion etc. factors. It would be unfortunate to be great importance for an understanding of ethical consumption issues.In conclusion, consumption behavior is the art of need for desire to, it could be thought of as directly influenced by certain core values held as sacred within society. For example, ethical buyer behavior may concerns about animal protection, environmental protection, human protection etc. life rights issue. Facts, knowledge and truth about morality in consumption are seen as being raised by ethnographic research. According, the relationship between morality and consumers behavior could be better through of as the products of a continued process of political, social, technological and religious re-organization of life. For example, capabilities of new digital, microchip technology enhanced many consumers with the delights of efficient, task-saving, small and shiny products. Simultaneously, and not unrelated turbo-charges cars, mobile phones, cock tail parties etc. high technological products are arguably reflected power, success and good living to influence buyer behavior ethically daily in our society. Hence, I believe ethical issues that are needed to consider by ethnographic research.Discuss possible alternative approaches by which marketers may learn more about youth culture. Market based trading -selling, buying and consuming has existed in our society. Human action and interaction and behaving in different roles in exchange markets and various trading situations which is a typical of consumers and market trading interplays of several actors in economic, societal and cultural contexts as well as consumer behavior and consumer culture and consumption which have close relationship.

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