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Overview"The book ""Consumer Behaviour: In Indian Context"" is primarily intended for management students and faculty members to use as a text. It is intended to cover the fundamentals of consumer behavior. This book primarily serves as a textbook for Management students of B.B.A. course. The purpose of the book is to cover what every student of business studies needs to know about crafting and executing consumer behaviour both theoretically and in terms of their practical applications." Full Product DetailsAuthor: Dipanakr DuttaPublisher: Notion Press, Inc. Imprint: Notion Press, Inc. Dimensions: Width: 15.20cm , Height: 0.50cm , Length: 22.90cm Weight: 0.136kg ISBN: 9798889599623Pages: 92 Publication Date: 11 February 2023 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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