Overview

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you're looking for your next career pivot, or you're simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster's Hot Sauce and HuffPost UK, this practical beginner's guide includes guidance on content marketing strategy, metrics and community management. This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career. About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner's resource for enhancing your professional life, whatever your career path.

Full Product Details

Author:   Adam Waters
Publisher:   Kogan Page Ltd
Imprint:   Kogan Page Ltd
Edition:   2nd Revised edition
Dimensions:   Width: 14.00cm , Height: 1.20cm , Length: 21.50cm
Weight:   0.270kg
ISBN:  

9781789663365

ISBN 10:   1789663369
Pages:   216
Publication Date:   10 September 2020
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Chapter - 00: Introduction; Chapter - 01: Why digital content skills are essential for your career; Chapter - 02: How to write for digital; Chapter - 03: Making great video; Chapter - 04: Graphic design, photography and audio; Chapter - 05: Digital community building; Chapter - 06: Evaluation; Chapter - 07: Social media; Chapter - 08: People; Chapter - 09: Campaign planning; Chapter - 10: Conclusion

Reviews

I taught him everything he knows. Now you can read it all in this book! It's a great SQL. -- Matt Clarke, Head of Digital, UK Ministry of Defence Whether you're dipping your toe into Adam's digital ocean of ideas for the first time, or fishing for new insights and clever content to help enhance your latest campaign, then dive in, the water's lovely. * Dan Mitchell, Creative Director at Bigkid Agency * This book is a MUST read for anyone wanting to break into the creative industries. -- Rob Nicholls, Director at Grapevine Digital

Practical, meaningful, useful advice for novice and seasoned community managers and content creators, delivered with Adam's characteristic charm, to navigate the thrills and spills of the digital landscape. If you're not already passionate about the opportunities of digital, this book will inspire you and set you on the right course with timeless principles and the wisdom of experience, not just Adam's but his broad-ranging case studies. And ultimately, both book and subject are entertaining. Go read and explore the digital realm; you'll enjoy your time on this adventure. --Helen Craven, Head of Digital for Defence Communications A well thought-out and thorough guide without the needless technical jargon that can confuse even the best digital experts. This is a must-read to spur your digital career to new heights. --James Paul Smith, Head of Social Video, Shortlist Media If you find yourself all at sea in the digital ocean, grab yourself Adam Waters' life raft, Confident Digital Content. A modern briefcase/handbag must-have that gallops through your digital basics with fulsome, easy-to grasp explanations, real-life examples, can-do techniques and expert practical know-how...all deliciously sandwiched into an exquisitely-detailed facto-pedia on the current digital landscape. Get it and actually GET digital, like you never thought you could. --Polly Middlehurst, news presenter and media skills coach

A well thought-out and thorough guide without the needless technical jargon that can confuse even the best digital experts. This is a must-read to spur your digital career to new heights. --James Paul Smith, Head of Social Video, Shortlist Media Practical, meaningful, useful advice for novice and seasoned community managers and content creators, delivered with Adam's characteristic charm, to navigate the thrills and spills of the digital landscape. If you're not already passionate about the opportunities of digital, this book will inspire you and set you on the right course with timeless principles and the wisdom of experience, not just Adam's but his broad-ranging case studies. And ultimately, both book and subject are entertaining. Go read and explore the digital realm; you'll enjoy your time on this adventure. --Helen Craven, Head of Digital for Defence Communications If you find yourself all at sea in the digital ocean, grab yourself Adam Waters' life raft, Confident Digital Content. A modern briefcase/handbag must-have that gallops through your digital basics with fulsome, easy-to grasp explanations, real-life examples, can-do techniques and expert practical know-how...all deliciously sandwiched into an exquisitely-detailed facto-pedia on the current digital landscape. Get it and actually GET digital, like you never thought you could. --Polly Middlehurst, news presenter and media skills coach

Author Information

Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative. He's a juror for the Royal Television Society Digital Journalism awards and a regular digital advisor to charities and government. Passionate about creating opportunities through digital skills, Adam is on the InsideOut Leaderboard and runs mentoring programmes for young people.

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