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Overview"The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference ""Trends in Business Communication"" on 4 December 2020, the full papers were subjected to a peer review process." Full Product DetailsAuthor: Peter Schneckenleitner , Wolfgang Reitberger , Alexandra Brunner-Sperdin , Andre HallerPublisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Imprint: Springer Gabler Edition: 1st ed. 2021 Weight: 0.269kg ISBN: 9783658336417ISBN 10: 3658336412 Pages: 191 Publication Date: 27 July 2021 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationThe editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin Tab Content 6Author Website:Countries AvailableAll regions |
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